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Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone
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Training Digital Communication - Mastering Strategy and Branding

Ref: IUN189
10 people max.
From $5,775 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
5 days
Remote

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Learning objectives

  • Master advanced digital communication techniques to boost professional visibility
  • Develop a certified digital strategy tailored to the company's needs
  • Design impactful branding campaigns with solid skills
  • Optimize visual identity for professional multichannel consistency
  • Implement analytical tools to measure the effectiveness of digital actions
  • Deploy digital communication plans generating qualified leads in the company

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Digital Communication Fundamentals: Strategic Audit and Positioning (SWOT, Canva, Google Analytics tools)

Discover how to audit your current digital presence using tools like Google Analytics and advanced SWOT analysis, apply practical exercises on real business cases to identify strengths and weaknesses, build clear positioning with Canva for consistent visual identity, and produce a strategic report that will serve as the foundation for your professional digital communication plan.

Module 2Digital Strategy: Developing Multichannel Plans (Hootsuite, Buffer, personas)

Dive into creating comprehensive digital strategies by defining precise personas, plan multichannel campaigns with Hootsuite and Buffer for optimal distribution, test scenarios through interactive workshops on concrete case studies, analyze interactions to refine your approaches, and generate an actionable editorial calendar to boost your company's professional engagement.

Module 3Digital Branding: Building a Strong Brand (Adobe XD, storytelling)

Learn to build powerful digital branding using Adobe XD for impactful visuals, integrate storytelling into your content to captivate the audience, conduct collaborative exercises on real brands, measure emotional impact via quick surveys, and produce a complete branding kit with graphic charter and key messages tailored to professional digital communication.

Module 4Visual Identity: Coherent and Optimized Design (Figma, CSS guidelines)

Master Figma to design a unified visual identity, apply CSS guidelines for consistency across all digital media, work on practical projects like website redesigns, integrate real-time feedback during workshops, analyze competitors for inspiration, and deliver a final moodboard ready to deploy in your company's digital communication strategy.

Module 5Deployment and Measurement of Digital Communication: KPIs and Optimization (Google Data Studio, A/B testing)

Finalize your plan by implementing dashboards with Google Data Studio, set up A/B tests to validate performance, simulate campaign launches on concrete cases, interpret key KPIs like ROI and engagement, adjust tactics in real-time based on actual data, and obtain an optimization report certifying your new skills in professional digital communication.

Evaluation method

  • Daily interactive quizzes to validate theoretical knowledge
  • Practical case studies with personalized feedback
  • Final digital strategy project evaluated by experts

Learning method

  • Interactive and Qualiopi-certified pedagogical methodology
  • Practical exercises on real digital market tools
  • Real business cases for immediate application
  • Post-training follow-up with resources and 30-day coaching

Methods, materials and delivery

The Training Digital Communication - Mastering Strategy and Branding program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Digital Communication - Mastering Strategy and Branding program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Digital Communication - Mastering Strategy and Branding program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Digital Communication - Mastering Strategy and Branding training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training Digital Communication - Mastering Strategy and Branding training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of digital marketing, regular use of social networks, and tools like Google Analytics or Canva
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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