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Training: Mastering A/B Testing to Optimize Your Web Performance

Ref: EZT123
8 people max.
From $3,675 HT / per person
On-site on request · +$540 with certification exam
3 days
Remote

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Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Understand the fundamentals of A/B Testing and the scientific challenges behind experimentation
  • Know how to design, launch, and analyze an A/B test following best practices and avoiding biases
  • Use A/B Testing to improve user experience and increase conversion rates (CRO)
  • Master the leading A/B Testing tools and solutions on the market
  • Build a continuous optimization approach based on test results
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without mastering A/B testing, your web campaigns rely on risky hunches, multiplying marketing failures.

  • A company loses on average 20 to 30 % of its potential revenue due to unvalidated optimizations, or 50 000 € wasted monthly on ineffective ads and failed redesigns.

  • 70 % of marketers without A/B testing expertise see their conversion rate stagnate or drop by 15 %, exposing the company to loss of market share against competitors 2x more effective.

  • Every month without solid skills in A/B testing risks compromising your career and your business growth.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Fundamentals of A/B Testing: Science and Strategy

Introduction to A/B Testing: history, benefits, applications. The scientific approach applied to digital: hypotheses, variables, test groups. Identifying business stakes of the test (KPIs, conversion funnel, customer journey). Key statistical concepts to understand test validity (sampling, significance, p-value). Common limitations and errors to avoid. Case study examples.

Module 2Preparation, Management, and Implementation of Tests

Choosing what to test: product pages, CTAs, forms, landing pages. Defining testable hypotheses and a test protocol. Segmenting your audience, creating control groups and variants. Technical setup of tests on website and mobile (Google Optimize, Optimizely, AB Tasty, VWO, etc.). Real-time test monitoring: tracking, anomaly detection. Communicating tests to stakeholders. Group practical exercise on creating a test plan.

Module 3Statistical Analysis, Decision-Making, and Deployment

Collecting and analyzing results: interpreting data, statistical reliability, lift and confidence interval. Learn to draw actionable conclusions (allocate resources, prioritize, industrialize A/B Testing within the company). Go/no-go decision and deployment of winning variants. Automation of continuous experimentation, introduction to multivariate tests and split tests. Advanced case studies and feedback on complete A/B Testing projects. Review, final quiz, and individual action plan.

Evaluation method

  • Quiz to validate learning outcomes at the end of the training
  • Completion of a mini-project on designing and analyzing an A/B test
  • Progressive role-playing situations and case studies

Learning method

  • Alternation of theoretical inputs and practical workshops
  • Use of real A/B Testing platforms in demo mode
  • Complete pedagogical support provided (guides, matrices, checklists)
  • Co-development: sharing experiences among participants

Methods, materials and delivery

The Training: Mastering A/B Testing to Optimize Your Web Performance program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering A/B Testing to Optimize Your Web Performance program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering A/B Testing to Optimize Your Web Performance program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training: Mastering A/B Testing to Optimize Your Web Performance training cost?+
The price is $3,675 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training: Mastering A/B Testing to Optimize Your Web Performance training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge in digital marketing and analytics
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

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