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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de LinkedIn Ads, les entreprises B2B perdent en moyenne 60% de leads qualifiés, car 80% des décideurs B2B sont actifs sur la plateforme sans être ciblés efficacement.
Les campagnes mal optimisées génèrent un CPL 3 fois plus élevé, coûtant jusqu'à 50 000€ annuels en budgets gaspillés selon des études HubSpot.
Les équipes marketing non formées voient leur ROI chuter de 40%, freinant la croissance et exposant à la concurrence qui convertit 4x mieux.
Chaque trimestre sans compétences LinkedIn Ads creuse l'écart concurrentiel, risquant des pertes de parts de marché irreversibles.
The Formation LinkedIn Ads - Maximiser vos leads B2B qualifiés training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation LinkedIn Ads - Maximiser vos leads B2B qualifiés training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation LinkedIn Ads - Maximiser vos leads B2B qualifiés training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans la création de comptes publicitaires professionnels sur LinkedIn Ads, configurez vos premiers groupes d'annonces avec budgets et enchères optimisés, explorez les options de targeting intermédiaires comme les compétences, entreprises et fonctions spécifiques pour toucher des décideurs B2B, réalisez des exercices pratiques sur des cas réels d'entreprise, testez des audiences lookalike et retargeting, produisez votre première campagne pilote avec rapport initial de performances, et bénéficiez de retours personnalisés du formateur pour une mise en œuvre immédiate.
Passez à l'optimisation fine de vos campagnes LinkedIn Ads avec des formats Sponsored Content, Message Ads et Dynamic Ads adaptés au B2B, implémentez des tests A/B sur copies et visuels pour booster les clics et conversions, maîtrisez l'analyse approfondie via Campaign Manager et Insight Tag avec focus sur CPL, ROAS et qualité des leads, appliquez des automatisations et règles de bid pour scaler efficacement, travaillez sur un projet fil rouge concret d'entreprise, générez des rapports exportables et plans d'action, tout en intégrant les bonnes pratiques RGPD pour des campagnes durables et performantes.
Target audience
Responsables marketing, chefs de publicité, entrepreneurs B2B pour une montée en compétences sur LinkedIn Ads
Prerequisites
Connaissances de base en publicité digitale et utilisation avancée de LinkedIn
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