Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Training: Advanced SEO Strategies - Optimizing Your Website's Visibility
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Understand in depth Google's algorithms and their impact on site rankings
- Implement a comprehensive and effective SEO strategy
- Optimize site structure and content to maximize organic visibility
- Analyze SEO performance with professional tools (Google Analytics, Search Console, SEMrush…)
- Boost netlinking and popularity through intelligent backlink strategies
- Avoid penalties and follow white-hat SEO best practices
- Deploy a mobile and voice search adapted SEO approach
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without mastery of advanced SEO strategies, your site plummets in search results, losing up to 70 % of the organic traffic that generates the majority of qualified leads.
Affected companies suffer an average 40 % drop in conversions, or 25 000 € in monthly revenue lost for an average site, according to SEMrush studies.
This gap exposes the company to rapid erosion of market share and compromises the careers of marketing managers, with 65 % of them being overtaken by optimized competitors.
Every month without expertise worsens these cumulative losses, making any recovery uncertain.
Program
Module 1Advanced Technical Fundamentals and Analysis
Overview of search engine algorithm evolution. Advanced SEO technical criteria (HTTP/2, speed, security, crawlability, indexing). Server log analysis. Deploying an optimized XML sitemap. Advanced Google Search Console usage and indexing error management.
Module 2On-Page and Semantic Optimizations
Semantic optimization techniques (semantic cocoon, topic clusters, named entities). Advanced keyword research and targeting. Content structuring: microdata, rich snippets, schema.org markup. UX and SEO: responsive design, Core Web Vitals, accessibility.
Module 3Netlinking, Content Strategy & Performance Tracking
Define and implement a qualitative netlinking strategy. Audit and disavow toxic links. High-impact SEO content creation techniques. Introduction to mobile and voice SEO. Measure results and adjust strategy using KPIs, dashboards, reporting, and advanced analytics tools.
Evaluation method
- Ongoing practical project on a real or fictional site throughout the training
- Technical quizzes and case studies at the end of the training
Learning method
- Detailed presentations and tool demonstrations (live analysis with SEMrush/Ahrefs/Google Search Console)
- Hands-on exercises and simulations on real or training sites
- Course materials and advanced SEO checklists provided
Methods, materials and delivery
The Training: Advanced SEO Strategies - Optimizing Your Website's Visibility program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training: Advanced SEO Strategies - Optimizing Your Website's Visibility program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training: Advanced SEO Strategies - Optimizing Your Website's Visibility program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training: Advanced SEO Strategies - Optimizing Your Website's Visibility training cost?+
The price is $3,675 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training: Advanced SEO Strategies - Optimizing Your Website's Visibility training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of web fundamentals and basic SEO knowledge (HTML tags, page structure, keywords).
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
Your professional training, anywhere
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