Training SEA - Boost Your Advertising Performance

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: HLB263
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Companies that ignore SEA lose up to 45% of qualified traffic according to industry studies.

  • A poorly managed budget causes 60% average waste on campaigns.

  • This weakness slows growth, reduces visibility against competitors, and limits professional reconversion opportunities.

  • Act now to protect your market position.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,841 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

SEA training objectives

  • Master SEA strategies to optimize company campaigns
  • Develop data analysis skills through professional training
  • Design high-performing ads tailored to business objectives
  • Optimize advertising budgets with certified methods
  • Implement A/B tests to boost customer conversions

SEA curriculum: 2 modules over 2 days

Module 1 : Theme: Advanced SEA Strategies and Motion Design Integration (After Effects, Google Ads, reporting)

Participants explore the fundamentals of intermediate SEA, configure targeted campaigns in Google Ads, create advertising animations with After Effects, complete practical exercises on real company cases, analyze performance, and produce an initial deliverable for an optimized campaign.

Module 2 : Theme: SEA Optimization and 2D/3D Animations for Advertising (Motion Design, A/B Testing, reporting)

Learners deepen bid optimization, design animated visuals in 2D/3D Animation using After Effects, execute A/B tests on real scenarios, measure key KPIs, adjust strategies, and finalize a complete action plan for their company.

How SEA skills are assessed

  • Knowledge validation quiz
  • Practical SEA campaign project
  • Skills certificate awarded

How the SEA course is taught

  • Practical exercises on real tools
  • Real company case studies
  • Personalized trainer feedback
  • Resources and templates provided

SEA training: access and practical arrangements

The Training SEA - Boost Your Advertising Performance program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEA - Boost Your Advertising Performance program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEA - Boost Your Advertising Performance program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your SEA training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

SEA: frequently asked questions

Which tools are used in SEA training?+
Hands-on work runs on after Effects, google Ads, reporting, motion Design and b Testing. Those tools come from the SEA program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after SEA training?+
They can master SEA strategies to optimize company campaigns, develop data analysis skills through professional training and design high-performing ads tailored to business objectives. Those are the stated objectives of the SEA program at Intermediate level, checked by the end-of-session assessment.
What does the SEA program cover, day by day?+
Day 1: Theme: Advanced SEA Strategies and Motion Design Integration (After Effects, Google Ads, reporting). Day 2: Theme: SEA Optimization and 2D/3D Animations for Advertising (Motion Design, A/B Testing, reporting). The SEA program runs over 2 days, delivered on site.
How is SEA training assessed?+
Assessment relies on knowledge validation quiz, practical SEA campaign project and skills certificate awarded. Learni issues a completion certificate together with the individual assessment report at the end of the SEA program, which an L&D team can file as evidence.
How much does SEA training cost per participant?+
SEA training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does SEA training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for SEA training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before SEA training?+
Experience managing advertising campaigns, knowledge of keywords and online bidding.
Is a certificate issued after SEA training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for SEA training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your SEA learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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