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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The SEA: Mastering Google Ads to Boost Visibility – Practical and Essential Training training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the SEA: Mastering Google Ads to Boost Visibility – Practical and Essential Training training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the SEA: Mastering Google Ads to Boost Visibility – Practical and Essential Training training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of Search Engine Advertising; overview of main platforms (Google Ads, Bing Ads); differentiate SEO and SEA; essential terminology (CPC, CPM, CTR, Quality Score, etc.); first steps on Google Ads: opening an account, interface, basic settings.
Structuring a campaign: ad groups, choice of campaign types (Search, Display, Shopping); keyword research and selection; writing compelling and effective ads; ad extensions; bidding strategies; advanced targeting (geographic, demographic, devices). Real case studies and workshops.
Tracking conversions and learning about tracking; using Google Analytics and Google Ads reports; reading KPIs (click-through rate, conversion rate, cost per conversion, ROAS); advanced optimization techniques (A/B testing, exclusions, bid adjustments). Setting up a budget management strategy and action plan to launch a first campaign.
Target audience
Marketing managers, entrepreneurs, freelancers, SMEs wishing to discover and optimize paid search advertising.
Prerequisites
No prior SEA knowledge required. Proficiency in office tools and web browsing.
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