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SEA: Mastering Google Ads to Boost Visibility – Practical and Essential Training

Course created on July 27, 2026Updated on October 5, 2026

On quote

3 days
Onsite
12 people max.

Request a quote See the program

Ref: MKJ939

12 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

3 days

Onsite

Don't let this gap widen

Why this program matters

Without mastering Google Ads, your SEA campaigns turn advertising budgets into outright losses, with useless clicks and zero conversions.
SMEs and independents waste an average of 35% of their monthly investment – soit 1 500 à 5 000 € – due to poorly managed bids and approximate targeting, according to industry studies.
This inefficiency erodes your visibility against aggressive competitors, stalls your sales, and threatens the sustainability of your business or your career as a marketing manager.
Every month without SEA expertise, you hand 70% of qualified traffic to your rivals, creating an irrecoverable deficit.

Trusted by — schools, companies and industrial groups

25,663 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Understand the fundamentals of Search Engine Advertising (SEA)
Create and structure a campaign on Google Ads
Optimize ad copy and keyword targeting
Measure performance and adjust campaigns based on KPIs
Manage a SEA budget and maximize return on investment
Integrate SEA into an overall digital marketing strategy

Program

Module 1SEA and Google Ads Basics

Presentation of Search Engine Advertising; overview of main platforms (Google Ads, Bing Ads); differentiate SEO and SEA; essential terminology (CPC, CPM, CTR, Quality Score, etc.); first steps on Google Ads: opening an account, interface, basic settings.

Module 2Campaign Creation, Structuring, and Optimization

Structuring a campaign: ad groups, choice of campaign types (Search, Display, Shopping); keyword research and selection; writing compelling and effective ads; ad extensions; bidding strategies; advanced targeting (geographic, demographic, devices). Real case studies and workshops.

Module 3Monitoring, Analysis, and Performance Optimization

Tracking conversions and learning about tracking; using Google Analytics and Google Ads reports; reading KPIs (click-through rate, conversion rate, cost per conversion, ROAS); advanced optimization techniques (A/B testing, exclusions, bid adjustments). Setting up a budget management strategy and action plan to launch a first campaign.

Evaluation method

Quiz to validate learning outcomes
Practical exercises in creating and optimizing campaigns
Case study and presentation at the end of the session

Learning method

Interactive courses and demonstrations on Google Ads console
Numerous practical workshops in small groups
Comprehensive training materials provided to participants
Q&A sessions

Methods, materials and delivery

The SEA: Mastering Google Ads to Boost Visibility – Practical and Essential Training program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the SEA: Mastering Google Ads to Boost Visibility – Practical and Essential Training program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the SEA: Mastering Google Ads to Boost Visibility – Practical and Essential Training program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

What can participants do after SEA: Mastering Google Ads to Boost Visibility training?+

They can understand the fundamentals of Search Engine Advertising (SEA), create and structure a campaign on Google Ads and optimize ad copy and keyword targeting. Those are the stated objectives of the SEA: Mastering Google Ads to Boost Visibility program at Beginner level, checked by the end-of-session assessment.

What does the SEA: Mastering Google Ads to Boost Visibility program cover, day by day?+

Day 1: SEA and Google Ads Basics. Day 2: Campaign Creation, Structuring, and Optimization. Day 3: Monitoring, Analysis, and Performance Optimization. The SEA: Mastering Google Ads to Boost Visibility program runs over 3 days, delivered on site.

How is SEA: Mastering Google Ads to Boost Visibility training assessed?+

Assessment relies on quiz to validate learning outcomes, practical exercises in creating and optimizing campaigns and case study and presentation at the end of the session. Learni issues a completion certificate together with the individual assessment report at the end of the SEA: Mastering Google Ads to Boost Visibility program, which an L&D team can file as evidence.

How much does SEA: Mastering Google Ads to Boost Visibility training cost per participant?+

SEA: Mastering Google Ads to Boost Visibility training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does SEA: Mastering Google Ads to Boost Visibility training take?+

3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for SEA: Mastering Google Ads to Boost Visibility training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before SEA: Mastering Google Ads to Boost Visibility training?+

No prior SEA knowledge required. Proficiency in office tools and web browsing.

Is a certificate issued after SEA: Mastering Google Ads to Boost Visibility training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for SEA: Mastering Google Ads to Boost Visibility training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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