Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns

On quote

  • 3 days
  • Onsite
  • 12 people max.
Ref: KMQ754
12 people max.
On quote
In-company rate: on quote
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering advanced retargeting, 78% of your site visitors abandon without converting, letting ultra-qualified prospects slip away.

  • Your marketing campaigns then waste an average of 40% of the ad budget – that is 5 000 to 20 000 € per month for an SME – with ROI halved compared to the competition.

  • For a marketing manager or traffic manager, these gaps expose the company to rapid erosion of market share and compromise your career in a ruthless industry.

  • Every month without these techniques, the gap with the leaders widens irreversibly.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,663 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

  • Understand the fundamentals and mechanisms of retargeting
  • Configure and effectively exploit tracking pixels on various platforms
  • Segment audiences for personalized retargeting campaigns
  • Analyze and optimize the performance of retargeting campaigns
  • Apply best practices on each major platform (Google, Facebook, LinkedIn, etc.)
  • Anticipate retargeting pitfalls and comply with legal requirements (GDPR, cookie management)

Program

Module 1Introduction and Fundamentals of Retargeting

Definition of retargeting and history; Typology: site retargeting, CRM, social, search; How pixels and cookies work; Importance of retargeting in the marketing funnel; Case studies of successful campaigns.

Module 2Implementation and Advanced Segmentation

Installation and verification of tracking pixels; Creation of custom audiences via Google, Facebook, LinkedIn; Advanced behavioral segmentation; Automated scenarios and sequences (abandoned cart, lead nurturing, etc.); Definition of budgets and delivery schedule.

Module 3Optimization, Analysis, and Legal Aspects

Key KPIs to monitor; Performance analysis methodology (A/B testing, ROAS, attribution); Optimization and automation tools; Strategies to increase conversion rates; Technical limitations and biases to avoid; GDPR compliance, consent, and cookie management; Synthesis and personalized action plan.

Evaluation method

  • Multiple-choice quiz at the end of the training
  • Practical exercises: design of a complete retargeting campaign
  • Case study and feedback session

Learning method

  • Interactive sessions with live demonstrations
  • Group practical workshops
  • Access to campaign templates and checklists
  • Detailed course materials

Methods, materials and delivery

The Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Frequently asked questions

What can participants do after Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training?+
They can understand the fundamentals and mechanisms of retargeting, configure and effectively exploit tracking pixels on various platforms and segment audiences for personalized retargeting campaigns. Those are the stated objectives of the Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns program at Advanced level, checked by the end-of-session assessment.
What does the Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns program cover, day by day?+
Day 1: Introduction and Fundamentals of Retargeting. Day 2: Implementation and Advanced Segmentation. Day 3: Optimization, Analysis, and Legal Aspects. The Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns program runs over 3 days, delivered on site.
How is Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training assessed?+
Assessment relies on multiple-choice quiz at the end of the training, practical exercises: design of a complete retargeting campaign and case study and feedback session. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns program, which an L&D team can file as evidence.
How much does Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training cost per participant?+
Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.
How long does Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training?+
Basic knowledge in digital marketing and regular practice of at least one advertising platform (Google Ads, Facebook Ads, etc.).
Is a certificate issued after Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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