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Training Matomo - Analyze Web Traffic in the Enterprise

Course created on July 27, 2026Updated on October 5, 2026

On quote

2 days
Onsite
10 people max.

Request a quote See the program

Ref: ISB542

10 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

2 days

Onsite

Don't let this gap widen

Why this program matters

Without Matomo mastery, companies lose 30% of valuable data when migrating from Google Analytics and face GDPR fines up to 4% of annual revenue.
Teams spend 25% more time on imprecise manual analyses, driving flawed decisions and a 15% drop in conversions.
In 2024, 68% of recruiters reject non-sovereign analytics profiles, blocking promotions and career moves.
Every quarter without Matomo skills widens the competitive gap, with estimated losses of 50k€ per poorly tracked site.

Trusted by — schools, companies and industrial groups

25,652 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Master advanced Matomo configurations for professional tracking
Develop custom reports and dashboards in a business context
Implement event tracking and certified conversions
Analyze user segments to optimize performance
Configure Matomo in GDPR compliance for secure competencies
Automate data exports to professional BI tools

Program

Module 1Matomo Configuration: Server Installation and Advanced Tracking (tags, events, heatmaps)

Installation of a dedicated Matomo server on cloud or local, configuration of universal tracking tags for websites and apps, setup of custom event and e-commerce tracking, integration of heatmaps and session recordings to visualize user journeys, practical exercises on a real website with GDPR validation, creation of initial automatic alerts and reliability tests in business conditions.

Module 2Matomo Analysis and Reporting: Segments, Goals, and Optimization (dashboards, API, exports)

Creation of advanced segments to target specific behaviors, definition of goals and conversion funnels to measure ROI, design of custom dashboards with interactive widgets, exploration of the Matomo API for automations and exports to Excel or BI tools, workshops on concrete traffic optimization cases and bounce rate reduction, production of automated reports ready for management, review of the ongoing project with actionable recommendations.

Evaluation method

Multiple-choice quiz to validate learning outcomes at the end of the training
Continuous assessment through practical tracking exercises
Presentation and defense of the custom dashboard to the trainer

Learning method

Courses led by a certified Matomo expert trainer
Practical exercises on real and anonymized business cases
Ongoing project for complete Matomo configuration
Complete course materials and open-source resources provided

Methods, materials and delivery

The Training Matomo - Analyze Web Traffic in the Enterprise program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Matomo - Analyze Web Traffic in the Enterprise program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Matomo - Analyze Web Traffic in the Enterprise program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

Which tools are used in Matomo training?+

Hands-on work runs on tags, events, heatmaps, dashboards, API and exports. Those tools come from the Matomo program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.

What can participants do after Matomo training?+

They can master advanced Matomo configurations for professional tracking, develop custom reports and dashboards in a business context and implement event tracking and certified conversions. Those are the stated objectives of the Matomo program at Intermediate level, checked by the end-of-session assessment.

What does the Matomo program cover, day by day?+

Day 1: Matomo Configuration: Server Installation and Advanced Tracking (tags, events, heatmaps). Day 2: Matomo Analysis and Reporting: Segments, Goals, and Optimization (dashboards, API, exports). The Matomo program runs over 2 days, delivered on site.

How is Matomo training assessed?+

Assessment relies on multiple-choice quiz to validate learning outcomes at the end of the training, continuous assessment through practical tracking exercises and presentation and defense of the custom dashboard to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Matomo program, which an L&D team can file as evidence.

How much does Matomo training cost per participant?+

Matomo training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Matomo training take?+

2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Matomo training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Matomo training?+

Basic knowledge of Matomo or Google Analytics, notions of HTML, JavaScript, and SQL.

Is a certificate issued after Matomo training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Your professional training, anywhere