Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis

$3,465

  • 3 days
  • Onsite
  • 8 people max.
Ref: XOP276
8 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of Matomo Analytics for GDPR-compliant and open source web analysis, 70 % of web companies risk CNIL fines averaging 450 000 € per privacy violation.

  • Every month without solid skills, you lose 25 hours per analyst on erroneous configurations and biased data, amounting to 15 000 € in wasted productivity annually.

  • These gaps expose your business to a 40 % drop in marketing performance and directly threaten your career against compliant competitors.

  • Inaction costs dearly: the first sanctions are already hitting.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Matomo Analytics training objectives

  • Understand the fundamentals of web analytics and GDPR issues
  • Install and configure Matomo (self-hosted or Cloud)
  • Track performance and behaviors with Matomo
  • Configure tracking for events, campaigns, and conversions
  • Build custom dashboards tailored to your KPIs
  • Leverage advanced features: heatmaps, A/B testing, consent management, e-commerce
  • Import Google Analytics data into Matomo

Matomo Analytics curriculum: 3 modules over 3 days

Module 1 : Introduction and Installation of Matomo

Overview of web analytics: challenges, market, open source, GDPR. Presentation of Matomo vs Google Analytics. Installation of Matomo on server or cloud, tour of the admin and user interface, basic parameter configuration, user management, collection of first analytics.

Module 2 : Advanced Configuration and Tracking Customization

Customization of tracking code, multi-site tracking, configuration of goals and conversions. Campaign tracking (UTM), custom event tracking (clicks, downloads, videos). Segmentation, permission management. Cookie management and GDPR configuration for compliance. Import of Google Analytics data.

Module 3 : Exploitation, Reporting, and Advanced Matomo Features

Creation of custom dashboards, generation of automated reports. Use of advanced plugins (heatmaps, A/B Testing, e-commerce). Data analysis (conversion paths, funnels, cohorts). Data export and integration with external tools. Practical workshop: case study, customization to meet real business needs. Matomo maintenance and security techniques. Support and documentation.

How Matomo Analytics skills are assessed

  • Practical implementation exercises on a test site
  • Quiz to verify knowledge at the end of the training
  • Mini case study to present in a group

How the Matomo Analytics course is taught

  • Alternating theoretical materials, live demonstrations, and practical exercises
  • Real case studies from companies and institutions
  • Provision of comprehensive support materials and practical sheets
  • Access to a dedicated online exchange space to ask your questions

Matomo Analytics training: access and practical arrangements

The Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Matomo Analytics training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Matomo Analytics: frequently asked questions

What can participants do after Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training?+
They can understand the fundamentals of web analytics and GDPR issues, install and configure Matomo (self-hosted or Cloud) and track performance and behaviors with Matomo. Those are the stated objectives of the Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis program cover, day by day?+
Day 1: Introduction and Installation of Matomo. Day 2: Advanced Configuration and Tracking Customization. Day 3: Exploitation, Reporting, and Advanced Matomo Features. The Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis program runs over 3 days, delivered on site.
How is Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training assessed?+
Assessment relies on practical implementation exercises on a test site, quiz to verify knowledge at the end of the training and mini case study to present in a group. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis program, which an L&D team can file as evidence.
How much does Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training cost per participant?+
Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training?+
Basic knowledge of the web and website administration (WordPress, Drupal, CMS, or custom sites). General knowledge of website operation recommended.
Is a certificate issued after Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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