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Training Matomo - Expert Web Analytics Optimization

Course created on July 27, 2026Updated on October 5, 2026

On quote

1 day
Onsite
10 people max.

Request a quote See the program

Ref: KGJ874

10 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

1 day

Onsite

Don't let this gap widen

Why this program matters

Without Matomo expertise, companies lose 45% of business opportunities due to imprecise traffic analysis.
Defective tracking errors generate up to 30% biased data, leading to flawed marketing decisions that cost 25 000€ annually in wasted campaigns.
In 2024, 68% of GDPR audits sanction poorly configured analytics tools, with average fines of 50 000€.
Non-expert data analysts spend 3x more time on manual reports, undercutting competitiveness against agile competitors.
Master Matomo now to turn your data into concrete growth levers.

Trusted by — schools, companies and industrial groups

25,651 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Master advanced Matomo configurations for professional analyses
Develop custom dashboards and certified automated reports
Implement complex tracking via API and enterprise plugins
Optimize Matomo performance for large data volumes
Design advanced segments and funnels for business insights
Deploy secure, GDPR-compliant on-premise Matomo

Program

Module 1Matomo Expert: Automations, API, and Performance Optimization (Custom Dashboards, Advanced Plugins, E-commerce Tracking)

Dive into expert Matomo configurations with secure on-premise installation, hands-on REST API for massive data extractions, development of custom plugins for specific e-commerce tracking and advanced events, creation of interactive dashboards via widgets and heatmaps visualizations, SQL query optimization to handle millions of hits without latency, practical exercises on your real site with funnel segmentation and A/B testing, production of automated reports exportable to PDF/Excel, and GDPR-compliant implementation plan for enterprise.

Evaluation method

Expert quiz on API configurations and advanced segments
Practical implementation of a custom dashboard and complex tracking
Audit and optimization of a Matomo instance (ongoing project)

Learning method

Sessions led by a certified active Matomo consultant
Practical workshops on real business cases and your data
Ongoing project: full optimized Matomo deployment from A to Z
Complete pedagogical dossier with source codes and templates

Methods, materials and delivery

The Training Matomo - Expert Web Analytics Optimization program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Matomo - Expert Web Analytics Optimization program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Matomo - Expert Web Analytics Optimization program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

Which tools are used in Matomo training?+

Hands-on work runs on custom Dashboards, advanced Plugins and e-commerce Tracking. Those tools come from the Matomo program itself, delivered on site over 1 day, so participants practise on the stack they will use at work.

What can participants do after Matomo training?+

They can master advanced Matomo configurations for professional analyses, develop custom dashboards and certified automated reports and implement complex tracking via API and enterprise plugins. Those are the stated objectives of the Matomo program at Expert level, checked by the end-of-session assessment.

How is Matomo training assessed?+

Assessment relies on expert quiz on API configurations and advanced segments, practical implementation of a custom dashboard and complex tracking and audit and optimization of a Matomo instance (ongoing project). Learni issues a completion certificate together with the individual assessment report at the end of the Matomo program, which an L&D team can file as evidence.

How much does Matomo training cost per participant?+

Matomo training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Matomo training take?+

1 day, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Matomo training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Matomo training?+

Intermediate Matomo proficiency, advanced SQL, PHP, and web server configuration.

Is a certificate issued after Matomo training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Matomo training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

Your professional training, anywhere