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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Mastering Sales on Cdiscount: E-commerce Strategies for Professionals training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Mastering Sales on Cdiscount: E-commerce Strategies for Professionals training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Mastering Sales on Cdiscount: E-commerce Strategies for Professionals training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of Cdiscount and its importance in the French e-commerce landscape. Overview of the marketplace ecosystem, seller typologies, and consumer expectations. Registration and creation of a professional Cdiscount account. Initial setup, management of legal and administrative information, navigation in the seller interface. Awareness of compliance and legal obligations specific to the platform.
Uploading the catalog (manual methods or via feeds). Optimizing product listings: titles, descriptions, images, technical attributes, and internal SEO. Using integration and bulk update tools. Managing stocks, prices, and alert thresholds. Strategies for positioning products in key categories.
Setting up and monitoring promotions, sales campaigns, and partner offers. Using Cdiscount Ads advertising tools to maximize visibility. Analyzing competitive positioning and defining dynamic pricing strategies. Managing customer reviews, after-sales service quality, and dispute resolution. Reading and interpreting sales statistics, tracking KPIs, action plan to improve seller score. Best practices for customer loyalty on the platform.
Target audience
Entrepreneurs, e-commerce managers, sales representatives, marketing managers wishing to develop and optimize their sales on the Cdiscount marketplace
Prerequisites
Have notions of sales management and know the basics of e-commerce
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