Training Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller

On quote

  • 3 days
  • Onsite
  • 8 people max.
Ref: SIY383
8 people max.
On quote
In-company rate: on quote
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering sales and management on Amazon, 70 % of listings underperform, leaving your products invisible against fierce competition.

  • A company loses on average 12 000 € per year in missed sales, wasted PPC fees, and unsold inventory.

  • 25 % of seller accounts are suspended for compliance errors, resulting in cumulative losses of 50 000 € and a major risk of bankruptcy for SMEs.

  • Every month without solid skills widens the gap with the leaders, directly threatening your career and the survival of your business.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,663 programs · 25 countries

  • Aptar
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  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

  • Understand the Amazon marketplace environment and operations
  • Create and configure an Amazon seller account
  • Master product listing and Amazon SEO optimization
  • Manage orders, logistics (FBA and FBM), and customer service
  • Optimize sales using Amazon marketing tools (advertising, promotions)
  • Analyze performance and adjust commercial strategy

Program

Module 1Discover the Amazon universe and launch your activity

Overview of e-commerce and the Amazon marketplace, operation of the seller account (Seller Central), choice between FBA (Fulfilled by Amazon) or FBM (Fulfilled by Merchant), opening an account, administrative and tax formalities, initial configuration.

Module 2Publish your offers and optimize your product listings

Creating listings: mandatory information, variants, GTIN/UPC/EAN; Amazon SEO writing strategy: keywords, titles, descriptions, bullet points; managing product photos and visuals, compliance with Amazon policies.

Module 3Advanced sales management and business development

Order management workflow and customer relations, inventory management, shipping (FBA/FBM), seller performance metrics and dispute management, introduction to Amazon Ads (sponsored ads), creating promos and coupons, analysis of reports and dashboards.

Evaluation method

  • Real-life simulation with actual creation of a seller account and publication of a first product
  • Case studies and resolution of common issues
  • Knowledge validation quiz at the end of the training

Learning method

  • Demonstrations on the Amazon Seller Central platform
  • Practical exercises: writing listings, order simulations, setting up a first advertising campaign
  • Real case studies adapted to participants' needs
  • Complete course materials provided in PDF

Methods, materials and delivery

The Training Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Frequently asked questions

What can participants do after Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training?+
They can understand the Amazon marketplace environment and operations, create and configure an Amazon seller account and master product listing and Amazon SEO optimization. Those are the stated objectives of the Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller program at Intermediate level, checked by the end-of-session assessment.
What does the Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller program cover, day by day?+
Day 1: Discover the Amazon universe and launch your activity. Day 2: Publish your offers and optimize your product listings. Day 3: Advanced sales management and business development. The Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller program runs over 3 days, delivered on site.
How is Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training assessed?+
Assessment relies on real-life simulation with actual creation of a seller account and publication of a first product, case studies and resolution of common issues and knowledge validation quiz at the end of the training. Learni issues a completion certificate together with the individual assessment report at the end of the Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller program, which an L&D team can file as evidence.
How much does Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training cost per participant?+
Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.
How long does Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training?+
Basic knowledge of computers and Internet navigation.
Is a certificate issued after Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Mastering Sales and Management on Amazon: Become an Effective and High-Performing Seller training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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