Training Landing Page - Maximizing E-commerce Conversions

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: AFM250
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced landing page mastery, 75% of e-commerce visitors leave in under 10 seconds, causing an average 40% loss in potential revenue according to HubSpot studies.

  • French companies lose 2.5 billion euros annually in missed conversions, with cart abandonment rates at 69%.

  • For professionals, this blocks internal promotions and exposes them to aggressive competition from optimized pure players.

  • Career risk: salary stagnation and obsolescence in digital marketing skills.

  • Invest in this training to turn these losses into opportunities for exponential growth.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,841 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Landing Page training objectives

  • Master the design of high-performance landing pages to boost professional e-commerce sales.
  • Develop advanced skills in dynamic personalization and certified A/B testing.
  • Configure seamless integrations with Shopify, PrestaShop, and WooCommerce for rapid deployments.
  • Optimize SEO and UX performance of landing pages in a business environment.
  • Implement persuasive copywriting strategies and automation to maximize leads.
  • Analyze analytics data to iterate and scale skills in certified training.

Landing Page curriculum: 2 modules over 2 days

Module 1 : Landing Page: Advanced Design and Wireframing (Figma, Adobe XD, Shopify/PrestaShop Integrations)

Discover best practices for designing ultra-high-performance landing pages tailored to e-commerce, using Figma and Adobe XD to create responsive wireframes and pixel-perfect mockups. Dive into practical workshops on client persona analysis, hierarchical structuring of persuasive content, and native integrations with Shopify and PrestaShop, with exercises on real cases from leading companies, deliverables including interactive prototypes ready for testing and immediate production deployment.

Module 2 : Landing Page: Development, Optimization, and Testing (WooCommerce, Analytics Tools, A/B Testing)

Move to concrete implementation with WooCommerce and advanced frameworks like Tailwind CSS and GSAP for smooth animations, optimizing load times under 2 seconds via Lighthouse audits. Conduct live A/B tests with Google Optimize, integrate Meta and Google Ads tracking pixels, analyze heatmaps with Hotjar, and deploy final versions to staging, with focus on GDPR compliance and enterprise scalability, deliverables: live landing pages and quantified optimization reports.

How Landing Page skills are assessed

  • Practical case studies on real e-commerce landing pages evaluated by experts.
  • Advanced technical quiz on Shopify, PrestaShop, and WooCommerce tools.
  • Final project: Creation and optimization of a landing page with performance report.

How the Landing Page course is taught

  • 70% hands-on practice with exercises on live e-commerce platforms.
  • Real case studies of campaigns with +300% conversion increases.
  • Real-time individual feedback from certified trainers.
  • Unlimited access to post-training resources for skill reinforcement.

Landing Page training: access and practical arrangements

The Training Landing Page - Maximizing E-commerce Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Landing Page - Maximizing E-commerce Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Landing Page - Maximizing E-commerce Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Landing Page training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Landing Page: frequently asked questions

Which tools are used in Landing Page training?+
Hands-on work runs on figma, adobe XD, shopify, prestaShop Integrations, wooCommerce and analytics Tools. Those tools come from the Landing Page program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after Landing Page training?+
They can master the design of high-performance landing pages to boost professional e-commerce sales, develop advanced skills in dynamic personalization and certified A/B testing and configure seamless integrations with Shopify, PrestaShop, and WooCommerce for rapid deployments. Those are the stated objectives of the Landing Page program at Advanced level, checked by the end-of-session assessment.
What does the Landing Page program cover, day by day?+
Day 1: Landing Page: Advanced Design and Wireframing (Figma, Adobe XD, Shopify/PrestaShop Integrations). Day 2: Landing Page: Development, Optimization, and Testing (WooCommerce, Analytics Tools, A/B Testing). The Landing Page program runs over 2 days, delivered on site.
How is Landing Page training assessed?+
Assessment relies on practical case studies on real e-commerce landing pages evaluated by experts, advanced technical quiz on Shopify, PrestaShop, and WooCommerce tools and final project: Creation and optimization of a landing page with performance report. Learni issues a completion certificate together with the individual assessment report at the end of the Landing Page program, which an L&D team can file as evidence.
How much does Landing Page training cost per participant?+
Landing Page training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Landing Page training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Landing Page training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Landing Page training?+
Advanced mastery of HTML5, CSS3, JavaScript; experience in web development or digital marketing campaign management; knowledge of e-commerce CMS such as Shopify or WooCommerce.
Is a certificate issued after Landing Page training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Landing Page training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your Landing Page learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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