Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master advanced inbound funnels to optimize qualified lead generation in enterprise settings
- Develop certifiable automated nurturing strategies in professional training
- Design high-ROI content marketing campaigns to boost conversions
- Implement predictive analytics tools to refine inbound skills
- Optimize personalized customer journeys for sustainable growth
- Deploy growth hacking techniques integrated into professional Inbound Marketing
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Inbound Marketing Strategy: Advanced Audit and Funnel Planning (HubSpot Tools, AARRR Methods, Deliverables: Strategic Plan)
Discover how to audit an existing inbound funnel with HubSpot and Google Analytics, identify friction points via heatmaps and cohort analyses, then build a personalized strategic plan aligned with business objectives, integrating advanced personas and complex buyer journeys, through practical workshops on real B2B cases, with presentation of a complete audit and individualized feedback to anchor your professional skills.
Module 2Inbound Content Marketing: Automated Creation and Distribution (Contentful, SEO Tools, Deliverables: Editorial Calendar)
Dive into the production of pillar-cluster SEO-optimized content using Ahrefs and SEMrush, automate distribution via Zapier and email sequences on ActiveCampaign, test engagement with A/B testing on landing pages, apply AI-based personalization techniques to maximize lead scoring, through collaborative exercises on real campaigns, producing a deployable editorial calendar for enterprise use.
Module 3Inbound Nurturing and Lead Generation: Automation and Scoring (Marketo Tools, Workflows, Deliverables: Automated Sequences)
Configure multi-channel nurturing workflows with Marketo and Pardot, implement predictive lead scoring based on machine learning, segment prospects via behavioral data and CRM integrations, simulate re-engagement scenarios with advanced chatbots, in practical workshops on real datasets, resulting in tested automated sequences ready for immediate production deployment in your inbound strategy.
Module 4Inbound Marketing Optimization and Measurement: Advanced Analytics and Growth Hacking (Mixpanel Tools, KPI Dashboards, Deliverables: ROI Report)
Analyze performance with Mixpanel and Amplitude for predictive insights, optimize conversions via heatmapping and funnel analysis, integrate growth hacking such as viral loops and referral programs, measure LTV and CAC in real-time on custom Tableau dashboards, via a final project on your own funnel, delivering a complete ROI report with actionable recommendations to scale your inbound efforts in enterprise settings.
Evaluation method
- Advanced technical quiz on funnels and inbound tools
- Real case study with group oral presentation
- Final project: Deployable Inbound Marketing plan measured by ROI
Learning method
- Practical projects on real business cases
- Collaborative exercises in small groups
- Personalized feedback from certified trainers
- Live automation simulations with professional tools
Methods, materials and delivery
The Inbound Marketing Training - Mastering Advanced Lead Strategies program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Inbound Marketing Training - Mastering Advanced Lead Strategies program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Inbound Marketing Training - Mastering Advanced Lead Strategies program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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