Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Inbound Marketing Training - Mastering Advanced Lead Strategies

Ref: ONK575
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master advanced inbound funnels to optimize qualified lead generation in enterprise settings
  • Develop certifiable automated nurturing strategies in professional training
  • Design high-ROI content marketing campaigns to boost conversions
  • Implement predictive analytics tools to refine inbound skills
  • Optimize personalized customer journeys for sustainable growth
  • Deploy growth hacking techniques integrated into professional Inbound Marketing
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without advanced mastery of Inbound Marketing, 70% of generated leads are lost in 24h due to ineffective nurturing, according to HubSpot, resulting in an estimated 40% revenue loss on qualified opportunities.

  • Companies stagnate with a CAC multiplied by 3, while competitors scale through optimized funnels, risking 25% market share erosion in 2 years.

  • Your obsolete skills block promotions and career growth, exposing the company to annual losses of 150k€ in unconverted leads.

  • Invest now to turn these risks into lasting opportunities.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Inbound Marketing Strategy: Advanced Audit and Funnel Planning (HubSpot Tools, AARRR Methods, Deliverables: Strategic Plan)

Discover how to audit an existing inbound funnel with HubSpot and Google Analytics, identify friction points via heatmaps and cohort analyses, then build a personalized strategic plan aligned with business objectives, integrating advanced personas and complex buyer journeys, through practical workshops on real B2B cases, with presentation of a complete audit and individualized feedback to anchor your professional skills.

Module 2Inbound Content Marketing: Automated Creation and Distribution (Contentful, SEO Tools, Deliverables: Editorial Calendar)

Dive into the production of pillar-cluster SEO-optimized content using Ahrefs and SEMrush, automate distribution via Zapier and email sequences on ActiveCampaign, test engagement with A/B testing on landing pages, apply AI-based personalization techniques to maximize lead scoring, through collaborative exercises on real campaigns, producing a deployable editorial calendar for enterprise use.

Module 3Inbound Nurturing and Lead Generation: Automation and Scoring (Marketo Tools, Workflows, Deliverables: Automated Sequences)

Configure multi-channel nurturing workflows with Marketo and Pardot, implement predictive lead scoring based on machine learning, segment prospects via behavioral data and CRM integrations, simulate re-engagement scenarios with advanced chatbots, in practical workshops on real datasets, resulting in tested automated sequences ready for immediate production deployment in your inbound strategy.

Module 4Inbound Marketing Optimization and Measurement: Advanced Analytics and Growth Hacking (Mixpanel Tools, KPI Dashboards, Deliverables: ROI Report)

Analyze performance with Mixpanel and Amplitude for predictive insights, optimize conversions via heatmapping and funnel analysis, integrate growth hacking such as viral loops and referral programs, measure LTV and CAC in real-time on custom Tableau dashboards, via a final project on your own funnel, delivering a complete ROI report with actionable recommendations to scale your inbound efforts in enterprise settings.

Evaluation method

  • Advanced technical quiz on funnels and inbound tools
  • Real case study with group oral presentation
  • Final project: Deployable Inbound Marketing plan measured by ROI

Learning method

  • Practical projects on real business cases
  • Collaborative exercises in small groups
  • Personalized feedback from certified trainers
  • Live automation simulations with professional tools

Methods, materials and delivery

The Inbound Marketing Training - Mastering Advanced Lead Strategies program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Inbound Marketing Training - Mastering Advanced Lead Strategies program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Inbound Marketing Training - Mastering Advanced Lead Strategies program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Inbound Marketing Training - Mastering Advanced Lead Strategies training cost?+
The price is $4,620 (USD) per participant. A detailed quote is sent within one business day.
How long is the Inbound Marketing Training - Mastering Advanced Lead Strategies training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Minimum 2 years experience in digital marketing, mastery of Inbound Marketing basics, use of tools like HubSpot or Marketo, skills in lead generation and content marketing
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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