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Google Shopping 2026 Training - Maximise Your E-commerce Sales

Ref: BLS877
10 people max.
From $3,675 HT / per person
On-site on request · +$540 with certification exam
3 days
Remote

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Equans
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Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master the updates in Google Shopping 2026 to optimise the professional indexing of your products.
  • Develop certified skills in advanced product feed configuration and Shopping campaigns.
  • Design high-performance strategies tailored to the 2026 algorithm to maximise business conversions.
  • Optimise Google Shopping technical performance through audits and dedicated analytical tools.
  • Implement SEO best practices for qualified traffic and increased ROI in e-commerce.
  • Deploy automated and personalised Shopping campaigns for greater professional efficiency.
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Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without mastery of Google Shopping 2026, 75% of e-commerce merchants lose up to 40% of qualified organic traffic, according to Statista 2025 studies, directly hitting revenue with average 25% drops in product sales.

  • Optimized competitors capture 60% more clicks through enriched feeds and advanced algorithms, threatening your company's visibility and competitiveness.

  • Are you risking career erosion or stagnation of business objectives?

  • Invest now in certifying skills to secure your sustainable e-commerce growth.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Google Shopping 2026: Advanced Fundamentals and Configuration (Google Merchant Center, Optimised XML/CSV Feeds)

Discover the algorithmic innovations of Google Shopping 2026 through live demonstrations on Google Merchant Center, configure enriched product feeds with advanced attributes such as GTIN and dynamic promotions, conduct feed audits to identify common errors, apply practical exercises on real e-commerce cases to validate rapid indexing, and produce a certified feed ready for deployment, saving valuable time for your business.

Module 2Google Shopping 2026: Technical SEO Optimisation and Campaigns (Performance Max Tools, Smart Shopping)

Dive into technical SEO optimisation for Google Shopping 2026, analyse Core Web Vitals impacting product rankings using Google Search Console, structure hybrid Performance Max campaigns combining search and Shopping, test advanced remarketing audiences via Google Ads, simulate A/B scenarios on real feeds to improve Quality Score, and generate actionable analytical reports, strengthening your professional e-commerce referencing skills.

Module 3Google Shopping 2026: Advanced Analysis, Automation, and Case Studies (Google Analytics 4, Custom Scripts)

Master performance analysis with Google Analytics 4 tailored to Google Shopping 2026, implement automation scripts for dynamic feeds and intelligent pricing, dissect real-world case studies of companies that doubled their revenue, optimise conversions using heatmaps and funnel analysis, set up personalised alerts for feed errors, and finalise a certified strategic action plan ready for implementation in your business for measurable, sustainable results.

Evaluation method

  • Daily interactive quizzes to validate theoretical knowledge.
  • Practical case studies on real product feeds.
  • Final project: audit and optimisation of a Google Shopping 2026 campaign.

Learning method

  • Active pedagogy with 70% hands-on practice on real tools.
  • Individualised exercises in small groups of max 10 participants.
  • Unlimited access to video replays and post-training resources.
  • Personalised follow-up for 3 months to consolidate skills.

Methods, materials and delivery

The Google Shopping 2026 Training - Maximise Your E-commerce Sales program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Google Shopping 2026 Training - Maximise Your E-commerce Sales program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Google Shopping 2026 Training - Maximise Your E-commerce Sales program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Google Shopping 2026 Training - Maximise Your E-commerce Sales training cost?+
The price is $3,675 (USD) per participant. A detailed quote is sent within one business day.
How long is the Google Shopping 2026 Training - Maximise Your E-commerce Sales training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of Google Ads and Google Merchant Center basics, experience in product feed management, and knowledge of e-commerce SEO.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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