Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the new features of YouTube Ads 2026 for professional, certifiable campaigns
- Develop advanced targeting strategies tailored to video audiences
- Design and optimise high-performing video ad formats for business use
- Implement YouTube Ads campaigns with precise tracking and retargeting
- Analyse key metrics to maximise ROI and enhance analytical skills
- Deploy AI automations in YouTube Ads to scale results
- Certify video advertising skills for rapid professional advancement
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1YouTube Ads 2026 Fundamentals: Mastering New Features and Campaign Setup (Google Ads, Creative Studio)
Dive into the evolutions of YouTube Ads 2026 with hands-on experience of the updated Google Ads platform, configuration of a professional video-focused account, exploration of innovative formats like interactive and vertical ads, practical exercises on structuring Bumper and TrueView campaigns, creation of your first fictional campaign based on a real business brief, analysis of initial insights to refine targeting from day 1.
Module 2YouTube Ads 2026 Targeting Strategies: Advanced Audiences and Remarketing (Audience Manager, Lookalike)
Deepen precise targeting with 2026 custom audiences, segmentation by video interests and AI demographics, setup of dynamic remarketing on YouTube via Google Analytics 4, practical workshops on real e-commerce cases to boost conversions, optimisation of in-stream and discovery placements, live A/B tests on your own audiences, production of preliminary reports demonstrating immediate business impact.
Module 3Creating and Optimising YouTube Ads Creatives 2026: Professional Video Formats (YouTube Studio, Canva Pro, Hooks)
Master the production of impactful video ads tailored to 2026 algorithms, scripting engaging hooks in under 5 seconds, use of YouTube Studio for editing and optimised thumbnails, integration of interactive elements like cards and end screens, practical challenges on the ongoing business project, real-time A/B testing of creatives with view-through rate measurement, export of reusable templates to scale your professional campaigns.
Module 4ROI Analysis and Scaling YouTube Ads 2026: Automation and Certification (Google Analytics, AI Scripts)
Analyse key KPIs like CPV, ROAS, and view-through conversions using custom Google Data Studio dashboards, implement AI automation rules for smart bidding, scale winning campaigns on business budgets, real case studies of 3x ROI in 2026, validation via certifying quiz and defence of your complete campaign, post-training action plan for immediate, measurable deployment.
Evaluation method
- Certifying multiple-choice quiz on YouTube Ads 2026 specifics
- Practical evaluation through optimisation of real campaigns
- Project defence with ROI analysis presented to experts
Learning method
- Sessions led by active Google Ads certified trainers
- Hands-on exercises on professional YouTube Ads accounts
- Concrete ongoing project throughout the 4 days
- Comprehensive learning materials and updated 2026 resources
Methods, materials and delivery
The Training YouTube Ads 2026 - Maximising ROI for Video Campaigns program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training YouTube Ads 2026 - Maximising ROI for Video Campaigns program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training YouTube Ads 2026 - Maximising ROI for Video Campaigns program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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