Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Understand the importance of the product page in the e-commerce strategy
- Know how to structure a high-performing product page for natural search optimization
- Master persuasive writing techniques adapted to online sales
- Integrate essential elements (technical, visuals, arguments, reviews, etc.) into your pages
- Optimize each page to generate traffic, engagement, and conversions
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Fundamentals of the Product Page and SEO Analysis
Overview of e-commerce and the stakes of the product page. Introduction to SEO applied to e-commerce product pages. Analysis of existing pages, identification of good and bad practices, spotting of essential elements (title, description, visuals, call-to-action, structured data). Focus on search engines' and users' expectations.
Module 2Persuasive Writing Techniques and Advanced Optimization
Persuasive writing focused on conversions (AIDA method, benefits vs. features, product storytelling). Page structuring (essential HTML tags, use of lists and tables for readability, mobile optimization). Review of short and long descriptions. Managing variants, stock, promotions, and cross-selling. Introduction to EAT criteria and customer review management.
Module 3Practical Workshops and Sector-Specific Customization
Workshop to create a complete product page based on a real case or sector mockup (fashion, food, decoration, new technology, B2B, etc.). Review, collaborative analysis, tag optimization, and handling product range multiplicity. Automating product pages and integration with SEO tools (Screaming Frog, SEMrush, Google Search Console). Continuous improvement methodology and post-publication performance tracking.
Evaluation method
- Multiple-choice quiz at the end of the training to validate SEO and writing knowledge
- Personalized review of product pages created during workshops
- Individual feedback on areas for improvement
Learning method
- Interactive presentations and concrete case studies
- Individual and group writing workshops
- Analysis of existing product pages
- Downloadable training materials
- Personalized follow-up during and after the training
Methods, materials and delivery
The Training: Creating SEO-Optimized Product Pages: Techniques and Best Practices program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training: Creating SEO-Optimized Product Pages: Techniques and Best Practices program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training: Creating SEO-Optimized Product Pages: Techniques and Best Practices program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training: Creating SEO-Optimized Product Pages: Techniques and Best Practices training cost?+
The individual price is $2,310 (USD). A detailed quote is sent within one business day.
How long is the Training: Creating SEO-Optimized Product Pages: Techniques and Best Practices training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic web writing skills or e-commerce experience recommended
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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