Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master advanced Matomo configurations for professional analyses
- Develop custom trackings and APIs for the company
- Implement automated reports and certified dashboards
- Optimize Matomo performance in production environments
- Design advanced segments for actionable business insights
- Manage security and GDPR compliance in professional Matomo
- Deploy on-premise Matomo with high availability
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Advanced Matomo Configuration: Customization and Essential Plugins (API, Optimized Hosting)
Installation and tuning of a high-performance Matomo instance on a dedicated server, hands-on with advanced plugins like Custom Dimensions and Heatmaps, API configuration for CRM integration, practical exercises on migration from Google Analytics, creation of custom variables tailored to your e-commerce site, load testing to validate scalability, delivery of a production-ready environment with complete documentation.
Module 2Advanced Matomo Tracking: Events and E-commerce (JavaScript, Tag Managers)
Development of complex trackings for forms, infinite scrolls, and AJAX interactions using advanced JavaScript, implementation of the Ecommerce module with custom product attributes, integration with Tag Manager for centralized management, real-world cases on multilingual sites and hybrid apps, real-time debugging exercises with the Matomo debugger, production of optimized conversion reports that directly enhance your company's revenue.
Module 3Matomo Analyses and Reports: Segments and Pro Dashboards (SQL, Automations)
Creation of advanced segments based on user behaviors and precise geolocation, custom SQL queries to extract hidden insights, design of interactive dashboards exportable to PDF/Excel, automation via cron jobs and webhooks for real-time alerts, workshops on funnel analysis to identify sales leaks, predictive analysis with ML plugins, generation of certified reports for management, transforming data into immediate strategic decisions.
Module 4Matomo Optimization and Security: Enterprise Deployment (GDPR, Scaling)
Comprehensive security audit with IP anonymization and GDPR-compliant consent management, database optimization for millions of monthly visits, cluster deployment with Redis and high availability, performance monitoring via dedicated plugins, attack simulations and server hardening, final exercises on personal red thread project, annual maintenance plan and post-training support, ensuring total data sovereignty for your business.
Evaluation method
- Multiple-choice quiz to validate learning outcomes at the end of the training
- Continuous assessment through practical exercises
- Presentation of the red thread project to the trainer
Learning method
- Courses led by an active Matomo expert trainer
- Practical exercises on real business cases
- Progressive red thread project throughout the training
- Complete course materials provided to each participant
Methods, materials and delivery
The Matomo Training - Analyze and Optimize Professional Web Data program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Matomo Training - Analyze and Optimize Professional Web Data program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Matomo Training - Analyze and Optimize Professional Web Data program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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