Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers

$3,465

  • 3 days
  • Onsite
  • 8 people max.
Ref: KQA228
8 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without Inbound Marketing mastery, 75% of SMEs waste their acquisition budget on fleeting paid ads, losing up to 15 000 € per month in unqualified leads.

  • Companies without an inbound strategy see their customer churn rate climb to 35%, cutting annual revenue by 200 000 € on average and stalling growth.

  • Your career and your team's are threatened by rapid obsolescence against competitors capturing 3 times more loyal prospects.

  • Every quarter without solid skills in attraction, conversion and retention widens an irrecoverable gap in market share.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,840 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Inbound Marketing training objectives

  • Understand in depth the concept of inbound marketing and its challenges for the company
  • Define customer personas and map purchase journeys
  • Create and distribute attractive content to attract qualified visitors
  • Implement automation strategies (lead nurturing and scoring)
  • Optimize conversion tools: landing pages, call-to-actions, forms
  • Retain customers and turn leads into brand ambassadors
  • Measure the effectiveness of the inbound marketing strategy via precise KPIs

Inbound Marketing curriculum: 3 modules over 3 days

Module 1 : Fundamentals and Strategic Framework of Inbound Marketing

• Definition, philosophy and state of the art of inbound marketing • Inbound vs outbound: fundamental differences • Pillars of the method (attract, convert, close, delight) • Analysis of real cases and current trends • Practical workshop: diagnosis of the existing and quick audit

Module 2 : Creation of Engaging Content and Acquisition of Qualified Targets

• Define buyer personas: collaborative techniques and tools • Customer journey mapping (awareness, consideration, decision) • Production of high value-added content (blog, ebook, videos…) • SEO optimization and content marketing for inbound • Social selling, multi-platform distribution and amplification • Practical workshop: design of an inbound editorial calendar

Module 3 : Conversion, Automation and Performance Measurement

• Lead generation and qualification: call-to-actions, landing pages, forms • Marketing automation: lead nurturing, email scenarios, scoring • Essential tools (CRM, CMS, Marketing Automation) • Setting up KPIs, reporting and ROI analysis • Retention and advocacy strategy • Practical workshop: setting up an inbound campaign from A to Z, business reporting

How Inbound Marketing skills are assessed

  • Online MCQ at the end of each module
  • Practical exercises and case studies
  • Audit and presentation of a personalized mini-inbound strategy

How the Inbound Marketing course is taught

  • Interactive courses led by inbound marketing experts
  • Real case studies and marketing scenario analysis
  • Individual and small group practical applications
  • Access to a library of templates, content frameworks and checklists

Inbound Marketing training: access and practical arrangements

The Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Inbound Marketing training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Inbound Marketing: frequently asked questions

What can participants do after Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training?+
They can understand in depth the concept of inbound marketing and its challenges for the company, define customer personas and map purchase journeys and create and distribute attractive content to attract qualified visitors. Those are the stated objectives of the Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers program cover, day by day?+
Day 1: Fundamentals and Strategic Framework of Inbound Marketing. Day 2: Creation of Engaging Content and Acquisition of Qualified Targets. Day 3: Conversion, Automation and Performance Measurement. The Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers program runs over 3 days, delivered on site.
How is Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training assessed?+
Assessment relies on online MCQ at the end of each module, practical exercises and case studies and audit and presentation of a personalized mini-inbound strategy. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers program, which an L&D team can file as evidence.
How much does Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training cost per participant?+
Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training?+
Mastery of digital marketing basics and fundamental notions of digital communication.
Is a certificate issued after Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Become an Expert in Inbound Marketing: Attract, Convert and Retain Your Customers training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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