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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Inbound Marketing: Develop a High-Performing Digital Acquisition Strategy training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Inbound Marketing: Develop a High-Performing Digital Acquisition Strategy training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Inbound Marketing: Develop a High-Performing Digital Acquisition Strategy training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition and principles; Inbound vs Outbound; Key stages: attract, convert, close, delight; Identification of personas and their needs; Customer journey map (Buyer’s Journey); Practical case analysis of journeys.
Pillars of content marketing (articles, whitepapers, videos, podcasts…); Channel selection; SEO applied to inbound; Creating engaging content; Developing an editorial calendar; Formats and multi-support adaptation; Practice: writing an optimized inbound article.
Lead magnets and landing page optimization; Call-to-action tools; Lead nurturing and scoring concepts; Discovery of automation tools (HubSpot, Plezi, Sendinblue…); Setting up automated scenarios; Analysis of essential inbound KPIs; A/B testing and continuous iteration.
Target audience
Marketing managers, communicators, entrepreneurs, digital project managers, anyone wishing to master inbound marketing to generate quality leads.
Prerequisites
Basic knowledge of digital marketing or communication is recommended.
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