Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone
← Back

Hotjar Training - Optimizing UX through Behavioral Analyses

Ref: KRL944
10 people max.
From $4,410 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
3 days
Remote

Share in 2 clicks

EquansEDFPhotowattAptarArcelorMittalUbisoftINSEECLa PlateformeCESIEFREIEPSIINGETISMy Digital SchoolYnovEquansEDFPhotowattAptarArcelorMittalUbisoftINSEECLa PlateformeCESIEFREIEPSIINGETISMy Digital SchoolYnov

Learning objectives

  • Master advanced Hotjar recordings for professional user insights
  • Configure complex heatmaps and funnels in enterprise contexts
  • Develop targeted surveys and feedback for certified optimization
  • Integrate Hotjar with external APIs, GA4, and CRM tools for unified analyses
  • Analyze behavioral data for data-driven strategic decisions
  • Optimize website performance via professional custom Hotjar dashboards
  • Implement Hotjar automations for measurable ROI in the enterprise

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Expert Hotjar Configuration: Advanced Tracking and Custom Tagging (scripts, triggers, debugging)

Full customization of Hotjar account for complex e-commerce sites, implementation of variable tags and conditional triggers on critical events, integration via Google Tag Manager with live A/B tests, practical exercises on your real domain including console debugging and code optimization for zero performance impact, production of a baseline tracking report ready for future analyses, immediately enhancing your enterprise skills.

Module 2Hotjar Behavioral Analysis: Heatmaps, Recordings, and Funnels (qualitative insights, segmentation)

In-depth exploration of session recordings with advanced filters by device and rage-click behaviors, configuration of scroll and click heatmaps on high-traffic pages, building custom conversion funnels to detect hidden drop-offs, real e-shop cases with collaborative annotations and data exports, real-time analysis exercises on company datasets, generation of actionable insights via incoming surveys and feedback, transforming raw data into impactful UX recommendations.

Module 3Hotjar Automation: Advanced Surveys, API, and Dashboards (GA4 integrations, ROI automations)

Deployment of NPS and exit-intent surveys with branching logic for precise targeting, connecting Hotjar API to Google Analytics and CRM tools like HubSpot for unified data flows, creation of custom dashboards via Hotjar Trends and exports to Tableau, practical workshops on behavioral anomaly alert automations, global UX optimization via integrated A/B testing, final deliverable: a proven ROI strategic plan with before/after metrics, boosting your professional certified projects.

Evaluation method

  • Expert MCQ on advanced Hotjar features and use cases
  • Critical analysis of a real session recording with insights report
  • Defense of a personalized Hotjar dashboard and UX optimization plan

Learning method

  • Sessions led by Hotjar-certified trainer from an active agency
  • Practical exercises on your own sites and authentic company data
  • Red thread project of progressive behavioral analysis over 3 days
  • Complete digital pedagogical support and updated resources

Methods, materials and delivery

The Hotjar Training - Optimizing UX through Behavioral Analyses program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Hotjar Training - Optimizing UX through Behavioral Analyses program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Hotjar Training - Optimizing UX through Behavioral Analyses program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Hotjar Training - Optimizing UX through Behavioral Analyses training cost?+
The individual price is $4,410 (USD). A detailed quote is sent within one business day.
How long is the Hotjar Training - Optimizing UX through Behavioral Analyses training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of Google Analytics GA4, UX/UI basics, and JavaScript for custom tracking
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

Your professional training, anywhere

Let's build
your next
program.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available