Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Training Google Shopping 2026 - Boost Your Online Sales
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Google Shopping training objectives
- Master the fundamentals of Google Shopping in a professional training course
- Develop technical skills to configure high-performing campaigns in a business setting
- Design a certified e-commerce strategy tailored to business objectives
- Optimize product feeds to improve visibility and conversions
- Implement analytical tracking to measure concrete results
Google Shopping curriculum: 5 modules over 5 days
Module 1 : Theme: Introduction to Google Shopping 2026 and Merchant Account Configuration (Merchant Center, Product Feeds, Verification)
Participants discover the fundamentals of Google Shopping 2026 through a comprehensive overview of the Merchant Center. They learn to create an account, import a product catalog, and configure feeds using tools such as Google Sheets and CSV exports. Practical exercises help validate product data and avoid common categorization errors.
Module 2 : Theme: Creating Google Shopping 2026 Campaigns and Bid Setup (Google Ads, Automated Strategies, Targeting)
This day focuses on building initial campaigns in Google Ads. Learners set bids, define budgets, and test geographic and demographic targeting options. Real business case studies illustrate strategic choices, and participants build their own campaign structure.
Module 3 : Theme: Product Data Optimization and Technical SEO for Google Shopping 2026 (Titles, Descriptions, Attributes, Images)
Learners optimize product data to maximize performance. They use analysis tools to enrich titles, descriptions, and attributes while complying with Google guidelines. Hands-on workshops enable improvement of existing catalogs and measurement of impact on ad quality.
Module 4 : Theme: Performance Analysis and Reporting for Google Shopping 2026 (Google Analytics, Dashboards, KPIs, Adjustments)
The day covers results tracking. Participants configure dashboards in Google Analytics and Google Ads to monitor sales, ROAS, and click-through rates. They learn to identify top-performing products and adjust campaigns in real time using real data exercises.
Module 5 : Theme: Advanced Strategy and Scaling Google Shopping 2026 Campaigns (Automation, Remarketing, International Expansion)
Learners explore levers to scale their activity. They implement remarketing lists, test automated bidding strategies, and explore expansion opportunities. A final full campaign project is completed and presented to validate training outcomes.
How Google Shopping skills are assessed
- Daily knowledge validation quizzes
- Practical Google Shopping 2026 campaign project
- Oral presentation of the final project
How the Google Shopping course is taught
- Practical exercises on test accounts
- Analysis of real business cases
- Individual project support
- Downloadable resources and templates
Google Shopping training: access and practical arrangements
The Training Google Shopping 2026 - Boost Your Online Sales program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Google Shopping 2026 - Boost Your Online Sales program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Google Shopping 2026 - Boost Your Online Sales program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Our method
How Learni guarantees the quality of your Google Shopping training
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Our social commitment
A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
FAQ
Google Shopping: frequently asked questions
Which tools are used in Google Shopping 2026 training?+
Hands-on work runs on merchant Center, product Feeds, verification, google Ads, automated Strategies and targeting. Those tools come from the Google Shopping 2026 program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after Google Shopping 2026 training?+
They can master the fundamentals of Google Shopping in a professional training course, develop technical skills to configure high-performing campaigns in a business setting and design a certified e-commerce strategy tailored to business objectives. Those are the stated objectives of the Google Shopping 2026 program at Beginner level, checked by the end-of-session assessment.
What does the Google Shopping 2026 program cover, day by day?+
Day 1: Theme: Introduction to Google Shopping 2026 and Merchant Account Configuration (Merchant Center, Product Feeds, Verification). Day 2: Theme: Creating Google Shopping 2026 Campaigns and Bid Setup (Google Ads, Automated Strategies, Targeting). Day 3: Theme: Product Data Optimization and Technical SEO for Google Shopping 2026 (Titles, Descriptions, Attributes, Images). Day 4: Theme: Performance Analysis and Reporting for Google Shopping 2026 (Google Analytics, Dashboards, KPIs, Adjustments). Day 5: Theme: Advanced Strategy and Scaling Google Shopping 2026 Campaigns (Automation, Remarketing, International Expansion). The Google Shopping 2026 program runs over 5 days, delivered on site.
How is Google Shopping 2026 training assessed?+
Assessment relies on daily knowledge validation quizzes, practical Google Shopping 2026 campaign project and oral presentation of the final project. Learni issues a completion certificate together with the individual assessment report at the end of the Google Shopping 2026 program, which an L&D team can file as evidence.
How much does Google Shopping 2026 training cost per participant?+
Google Shopping 2026 training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Google Shopping 2026 training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Google Shopping 2026 training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Google Shopping 2026 training?+
Basic experience in digital marketing or e-commerce and proficiency with standard office tools.
Is a certificate issued after Google Shopping 2026 training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere
Let's build your Google Shopping learning path.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.
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Google Shopping training in your city
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