Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamentals of Google Analytics for a professionally certified training
- Set up a Google Analytics account tailored to your business
- Analyze essential reports to develop web analytics skills
- Create audience segments to optimize marketing strategies
- Track conversions and goals to measure campaign ROI
- Implement basic advanced practices in the enterprise for a recognized certification
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Introduction to Google Analytics: Discovery of Interfaces and Key Concepts (Accounts, Properties, Views)
Discover the basics of Google Analytics during this first immersive day, set up your personal account through guided practical exercises, explore the Universal Analytics and GA4 interfaces to understand web data flows, analyze simple metrics like sessions and users with real business cases, and produce your first personalized group report to consolidate learning immediately.
Module 2Google Analytics Configuration: Installing Tracking Code and Initial Setup (Tags, Events)
Dive into practical Google Analytics configuration, implement tracking code on a test site via step-by-step tutorials, set up views and filters to exclude internal traffic, integrate Google Tag Manager for advanced tag management, test custom events with real simulations, and generate a tracking plan tailored to your business for quick and effective implementation.
Module 3Basic Google Analytics Reports: User Acquisition and Behavior (Traffic Sources, Page Views)
Explore essential Google Analytics reports to decipher traffic acquisition, analyze organic and paid sources via interactive dashboards, study visitor behavior with bounce rate and session duration metrics on real cases, create basic segments to isolate performance by channel, and export personalized visualizations for impactful team presentations.
Module 4Google Analytics Audiences and Segments: Advanced Customization of Analyses (Demographics, Interests)
Master audience segments in Google Analytics to refine your insights, configure custom audiences based on demographics and behavior, analyze navigation flows to identify optimal paths, integrate basic e-commerce data with exercises on test stores, develop comparative reports to evaluate marketing campaign impact, and produce actionable recommendations for your digital strategy.
Module 5Google Analytics Conversions and Goals: Measuring ROI and Optimization (E-commerce, Micro-conversions)
Conclude by configuring goals and conversions in Google Analytics, track micro-conversions like sign-ups or downloads via practical setups, analyze multi-channel attribution to precisely assign sales, optimize conversion funnels with case studies from leading companies, prepare a complete implementation audit for certification, and plan post-training actions for measurable ROI.
Evaluation method
- Daily interactive quizzes to validate theoretical knowledge
- Practical case studies on real data to assess operational skills
- Final certifying project with oral presentation and personalized report
Learning method
- Active pedagogy with 70% hands-on practice on real Google Analytics tools
- Pair exercises to encourage exchanges and personalized feedback
- Real business cases for immediate application in professional context
- Video support and post-training resources for autonomous review
Methods, materials and delivery
The Training Google Analytics - Effectively Analyze Your Web Data program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Google Analytics - Effectively Analyze Your Web Data program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Google Analytics - Effectively Analyze Your Web Data program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training Google Analytics - Effectively Analyze Your Web Data training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training Google Analytics - Effectively Analyze Your Web Data training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of internet browsing, daily computer use, and elementary notions of websites
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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