Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Google Analytics - Effectively Analyze Your Web Data training are: Basic knowledge of internet browsing, daily computer use, and elementary notions of websites. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Google Analytics - Effectively Analyze Your Web Data training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Training Google Analytics - Effectively Analyze… | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Google Analytics - Effectively Analyze Your Web Data training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Google Analytics - Effectively Analyze Your Web Data training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Google Analytics - Effectively Analyze Your Web Data training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master the fundamentals of Google Analytics for a professionally certified training

Set up a Google Analytics account tailored to your business

Analyze essential reports to develop web analytics skills

Create audience segments to optimize marketing strategies

Track conversions and goals to measure campaign ROI

Implement basic advanced practices in the enterprise for a recognized certification

Training program

Module 1Introduction to Google Analytics: Discovery of Interfaces and Key Concepts (Accounts, Properties, Views)

Discover the basics of Google Analytics during this first immersive day, set up your personal account through guided practical exercises, explore the Universal Analytics and GA4 interfaces to understand web data flows, analyze simple metrics like sessions and users with real business cases, and produce your first personalized group report to consolidate learning immediately.

Module 2Google Analytics Configuration: Installing Tracking Code and Initial Setup (Tags, Events)

Dive into practical Google Analytics configuration, implement tracking code on a test site via step-by-step tutorials, set up views and filters to exclude internal traffic, integrate Google Tag Manager for advanced tag management, test custom events with real simulations, and generate a tracking plan tailored to your business for quick and effective implementation.

Module 3Basic Google Analytics Reports: User Acquisition and Behavior (Traffic Sources, Page Views)

Explore essential Google Analytics reports to decipher traffic acquisition, analyze organic and paid sources via interactive dashboards, study visitor behavior with bounce rate and session duration metrics on real cases, create basic segments to isolate performance by channel, and export personalized visualizations for impactful team presentations.

Module 4Google Analytics Audiences and Segments: Advanced Customization of Analyses (Demographics, Interests)

Master audience segments in Google Analytics to refine your insights, configure custom audiences based on demographics and behavior, analyze navigation flows to identify optimal paths, integrate basic e-commerce data with exercises on test stores, develop comparative reports to evaluate marketing campaign impact, and produce actionable recommendations for your digital strategy.

Module 5Google Analytics Conversions and Goals: Measuring ROI and Optimization (E-commerce, Micro-conversions)

Conclude by configuring goals and conversions in Google Analytics, track micro-conversions like sign-ups or downloads via practical setups, analyze multi-channel attribution to precisely assign sales, optimize conversion funnels with case studies from leading companies, prepare a complete implementation audit for certification, and plan post-training actions for measurable ROI.