Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Google Ads - Maximizing the ROI of Paid Campaigns training are: Mastery of basic Google Ads campaigns (Search, Display), intermediate Google Analytics, knowledge of conversion tracking. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Google Ads - Maximizing the ROI of Paid Campaigns training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Training Google Ads - Maximizing the ROI of Paid… | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Google Ads - Maximizing the ROI of Paid Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Google Ads - Maximizing the ROI of Paid Campaigns training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Google Ads - Maximizing the ROI of Paid Campaigns training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master advanced Google Ads strategies for profitable professional campaigns

Optimize automated and manual bidding in a business context

Develop certified skills in remarketing and similar audiences

Implement scripts and extensions to boost Google Ads performance

Analyze data with Google Analytics for data-driven decisions

Design A/B tests and scalings to maximize ROI in production

Deploy optimized and secure Google Ads accounts

Training program

Module 1Advanced Google Ads Strategies: Account Structuring and Optimization (Google Ads Editor, Smart Segmentations)

In-depth analysis of existing accounts to identify inefficiencies, hands-on use of Google Ads Editor to restructure large-scale campaigns, practical exercises on advanced audience and device segmentation, creation of intelligent structures tailored to the business, simulation of real scenarios with immediate Quality Score optimization, production of a personalized optimization plan with expert trainer review.

Module 2Google Ads Bidding and Automation: Mastering Smart Bidding and Custom Scripts (Google Ads API, Google Sheets)

Exploration of Smart Bidding algorithms such as Target ROAS and Maximize Conversions, manual configuration of advanced bidding with automated rules, development of JavaScript scripts for dynamic adjustments, hands-on workshops on real business datasets, integration with Google Sheets for real-time reporting, live testing on demo accounts, development of scalable automation strategies that reduce costs by an average of 20%.

Module 3Google Ads Remarketing and Audiences: Advanced Acquisition and Retention (RLSA, Similar Audiences, Customer Match)

Deployment of RLSA campaigns to boost remarketed searches, creation of similar audiences and Customer Match from CRM data, fine segmentation by behaviors and purchase intent, exercises on cross-device and cross-channel integration, optimization of dynamic creatives for e-commerce, real business cases with ROI multiplied by 3, production of complete setups ready for production deployment with precise tracking.

Module 4Google Ads Analysis and Scaling: A/B Testing and Data-Driven Performance (Google Analytics 4, Looker Studio, Attribution Models)

Configuration of advanced Attribution Models for a 360° view of conversions, setup of multivariate A/B tests on ads and landing pages, personalized dashboards in Looker Studio for real-time monitoring, analysis of key metrics such as CTR, CPA, and Lifetime Value, secure budget scaling with alert thresholds, ongoing project on your real campaign with actionable recommendations, certification of acquired skills for professional CV.