Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Google Ads - Maximizing the ROI of Paid Campaigns

Ref: RQS250
10 people max.
From $5,145 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
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Learning objectives

  • Master advanced Google Ads strategies for profitable professional campaigns
  • Optimize automated and manual bidding in a business context
  • Develop certified skills in remarketing and similar audiences
  • Implement scripts and extensions to boost Google Ads performance
  • Analyze data with Google Analytics for data-driven decisions
  • Design A/B tests and scalings to maximize ROI in production
  • Deploy optimized and secure Google Ads accounts
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without advanced Google Ads skills, companies waste 35% of their budget on unqualified clicks, according to Google 2024 studies.

  • Poorly structured campaigns deliver an average ROI 150% below competitors, causing annual losses of 50 000€ on a 10 000€ monthly budget.

  • 68% of advertisers report failures due to faulty remarketing or suboptimal bidding, stalling growth and risking market share loss.

  • Every quarter without advanced optimization widens the gap with leaders who scale 3x faster, jeopardizing your career and business positioning.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Advanced Google Ads Strategies: Account Structuring and Optimization (Google Ads Editor, Smart Segmentations)

In-depth analysis of existing accounts to identify inefficiencies, hands-on use of Google Ads Editor to restructure large-scale campaigns, practical exercises on advanced audience and device segmentation, creation of intelligent structures tailored to the business, simulation of real scenarios with immediate Quality Score optimization, production of a personalized optimization plan with expert trainer review.

Module 2Google Ads Bidding and Automation: Mastering Smart Bidding and Custom Scripts (Google Ads API, Google Sheets)

Exploration of Smart Bidding algorithms such as Target ROAS and Maximize Conversions, manual configuration of advanced bidding with automated rules, development of JavaScript scripts for dynamic adjustments, hands-on workshops on real business datasets, integration with Google Sheets for real-time reporting, live testing on demo accounts, development of scalable automation strategies that reduce costs by an average of 20%.

Module 3Google Ads Remarketing and Audiences: Advanced Acquisition and Retention (RLSA, Similar Audiences, Customer Match)

Deployment of RLSA campaigns to boost remarketed searches, creation of similar audiences and Customer Match from CRM data, fine segmentation by behaviors and purchase intent, exercises on cross-device and cross-channel integration, optimization of dynamic creatives for e-commerce, real business cases with ROI multiplied by 3, production of complete setups ready for production deployment with precise tracking.

Module 4Google Ads Analysis and Scaling: A/B Testing and Data-Driven Performance (Google Analytics 4, Looker Studio, Attribution Models)

Configuration of advanced Attribution Models for a 360° view of conversions, setup of multivariate A/B tests on ads and landing pages, personalized dashboards in Looker Studio for real-time monitoring, analysis of key metrics such as CTR, CPA, and Lifetime Value, secure budget scaling with alert thresholds, ongoing project on your real campaign with actionable recommendations, certification of acquired skills for professional CV.

Evaluation method

  • Advanced MCQ to validate acquired knowledge on Google Ads
  • Practical evaluation through optimization of real campaigns
  • Presentation of the ongoing project with simulated ROI report

Learning method

  • Sessions led by a certified active Google Ads consultant
  • Practical exercises on live Google Ads accounts and business cases
  • Personalized evolving ongoing project over 4 days
  • Complete digital course materials and unlimited resources

Methods, materials and delivery

The Training Google Ads - Maximizing the ROI of Paid Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Ads - Maximizing the ROI of Paid Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Ads - Maximizing the ROI of Paid Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Google Ads - Maximizing the ROI of Paid Campaigns training cost?+
The price is $5,145 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Google Ads - Maximizing the ROI of Paid Campaigns training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of basic Google Ads campaigns (Search, Display), intermediate Google Analytics, knowledge of conversion tracking
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

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