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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training UX Writing: Mastering User-Centered Web Writing to Boost the Digital Experience training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training UX Writing: Mastering User-Centered Web Writing to Boost the Digital Experience training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training UX Writing: Mastering User-Centered Web Writing to Boost the Digital Experience training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition, history, and challenges of UX Writing. Differences between copywriting, content design, and UX Writing. Fundamental principles of user experience. Role of micro-texts in the interface. Anatomy and typologies of digital content (buttons, forms, onboarding, notifications).
User research applied to writing. Practical exercises on formulating clear, empathetic, and inclusive messages. Optimize readability: structure, length, accessible vocabulary, positive phrasing. Workshop to create a UX editorial charter (voice, tone, linguistic guidelines). Case study: audit of famous websites and applications.
UX Writing and Design workflow (prototyping, user testing). Validation techniques (A/B testing, collaborative writing, peer review). Tools and resources for UX writers: wireframes, collaborative tools, Figma/Sketch plugins. Final workshop: rewriting and improving user journeys. Pitch and personalized feedback.
Target audience
Copywriters, UX/UI designers, project managers, digital marketing professionals, and anyone wishing to optimize texts for digital interfaces.
Prerequisites
Prior experience in writing or digital product design.
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