Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training UX Writing - Writing Persuasive Microcopies training are: Basics in web writing and notions of user interfaces HTML/CSS. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training UX Writing - Writing Persuasive Microcopies training is available in remote. The format can be adapted to your needs (inter, intra, custom).

Training UX Writing - Writing Persuasive Microco... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

Configure your training

Response within 24hNo commitment100% free

7 spots remaining for the next session

FormatParticipantsDateDetails

Which format do you prefer?

Methods, approaches, and teaching resources

The Training UX Writing - Writing Persuasive Microcopies training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training UX Writing - Writing Persuasive Microcopies training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training UX Writing - Writing Persuasive Microcopies training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training access terms and deadlines

Training objectives

Master the fundamental principles of UX Writing for engaging professional content

Develop persuasive microcopies tailored to user journeys

Design texts optimized for conversion and retention in business settings

Implement certified UX Writing techniques in real projects

Optimize content accessibility and inclusivity for all audiences

Acquire practical UX Writing skills through hands-on exercises

Training program

Module 1UX Writing Fundamentals: Essential Principles and User Psychology (Analysis Tools, User Personas)

Dive into the basics of UX Writing by analyzing user cognitive psychology, create detailed personas to target real needs, get hands-on with tools like Google Analytics and Hotjar to study behaviors, practical exercises reformulating confusing texts into clear and engaging messages, produce ready-to-use persona sheets for your professional projects.

Module 2UX Writing Microcopies: Crafting Impactful Short Texts (A/B Models, Figma for Prototypes)

Learn to write irresistible microcopies for buttons, forms, and notifications, use Figma to prototype textual interfaces, simulate A/B tests on concrete business cases, explore persuasive patterns from leaders like Airbnb or Duolingo, create an optimized microcopy kit, with personalized trainer feedback for immediate business application.

Module 3Navigation and CTAs in UX Writing: Guiding Users to Conversion (Wireframes, Cialdini Principles)

Master the art of structuring navigation texts and impactful calls to action, apply Cialdini's persuasion principles in interactive wireframes using tools like Whimsical, write intuitive menus and labels on thread projects, analyze heatmaps to validate effectiveness, create smooth user journeys boosting click-through rates by 30% on average, with directly reusable deliverables.

Module 4UX Writing Accessibility: Inclusive and WCAG-Compliant Texts (Screen Readers, Audits)

Integrate accessibility from the writing stage with WCAG 2.1 techniques, practical tests on screen readers like NVDA and VoiceOver, audit existing content to detect common pitfalls, reformulate for people with disabilities or non-native speakers, use extensions like WAVE for validation, produce a certified UX Writing accessibility guide, enhancing your professional skills for demanding employers.

Module 5Practical UX Writing Projects: Optimization and Certified Portfolio (Notion Portfolio, Peer Review)

Finalize a complete thread project in UX Writing on a fictional app, iterative optimization based on simulated user feedback, build your personal portfolio via Notion with concrete case studies, peer review and individual coaching to refine, preparation for Qualiopi certification, export ready-to-use templates for business, ensuring visible skill development and quick ROI on your training investment.