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Training UX Writing - Writing Persuasive Microcopies

Ref: AZB446
10 people max.
From $5,775 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
5 days
Remote

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Learning objectives

  • Master the fundamental principles of UX Writing for engaging professional content
  • Develop persuasive microcopies tailored to user journeys
  • Design texts optimized for conversion and retention in business settings
  • Implement certified UX Writing techniques in real projects
  • Optimize content accessibility and inclusivity for all audiences
  • Acquire practical UX Writing skills through hands-on exercises

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Célian Lebacle
Célian Lebacle

Learni trainer · Web & mobile expert

73%productivity gap
×3cost of inaction

Program

Module 1UX Writing Fundamentals: Essential Principles and User Psychology (Analysis Tools, User Personas)

Dive into the basics of UX Writing by analyzing user cognitive psychology, create detailed personas to target real needs, get hands-on with tools like Google Analytics and Hotjar to study behaviors, practical exercises reformulating confusing texts into clear and engaging messages, produce ready-to-use persona sheets for your professional projects.

Module 2UX Writing Microcopies: Crafting Impactful Short Texts (A/B Models, Figma for Prototypes)

Learn to write irresistible microcopies for buttons, forms, and notifications, use Figma to prototype textual interfaces, simulate A/B tests on concrete business cases, explore persuasive patterns from leaders like Airbnb or Duolingo, create an optimized microcopy kit, with personalized trainer feedback for immediate business application.

Module 3Navigation and CTAs in UX Writing: Guiding Users to Conversion (Wireframes, Cialdini Principles)

Master the art of structuring navigation texts and impactful calls to action, apply Cialdini's persuasion principles in interactive wireframes using tools like Whimsical, write intuitive menus and labels on thread projects, analyze heatmaps to validate effectiveness, create smooth user journeys boosting click-through rates by 30% on average, with directly reusable deliverables.

Module 4UX Writing Accessibility: Inclusive and WCAG-Compliant Texts (Screen Readers, Audits)

Integrate accessibility from the writing stage with WCAG 2.1 techniques, practical tests on screen readers like NVDA and VoiceOver, audit existing content to detect common pitfalls, reformulate for people with disabilities or non-native speakers, use extensions like WAVE for validation, produce a certified UX Writing accessibility guide, enhancing your professional skills for demanding employers.

Module 5Practical UX Writing Projects: Optimization and Certified Portfolio (Notion Portfolio, Peer Review)

Finalize a complete thread project in UX Writing on a fictional app, iterative optimization based on simulated user feedback, build your personal portfolio via Notion with concrete case studies, peer review and individual coaching to refine, preparation for Qualiopi certification, export ready-to-use templates for business, ensuring visible skill development and quick ROI on your training investment.

Evaluation method

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous assessment through practical UX Writing exercises
  • Defense of the thread project and UX Writing portfolio

Learning method

  • Courses led by an active expert UX Writing trainer
  • Practical exercises on real business cases and live interfaces
  • Progressive thread project in UX Writing throughout the training
  • Complete course materials and templates provided to each participant

Methods, materials and delivery

The Training UX Writing - Writing Persuasive Microcopies program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training UX Writing - Writing Persuasive Microcopies program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training UX Writing - Writing Persuasive Microcopies program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training UX Writing - Writing Persuasive Microcopies training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training UX Writing - Writing Persuasive Microcopies training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basics in web writing and notions of user interfaces HTML/CSS
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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