Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
In-depth analysis of your existing account to identify improvement areas, advanced hands-on with Google Ads Editor for smooth multi-campaign management, creation of segmented structures by themes and professional objectives, practical exercises on real business cases with clear KPI definition, production of an initial audit and personalized optimization plan to take away.
Expert use of Google Keyword Planner and third-party tools like SEMrush for high-volume research, organization into thematic ad groups with precise match types and exhaustive negative keyword lists, A/B tests on long-tail queries to maximize relevance, hands-on workshops on your own data to refine lists, generation of preliminary performance reports and actionable recommendations.
Configuration of Smart Bidding strategies like Target ROAS and Maximize Conversions tailored to your business objectives, implementation of custom scripts for automated adjustments, mastery of Value Rules to prioritize high-value conversions, simulations on historical data to predict gains, collaborative exercises to optimize live campaigns, development of a daily performance tracking dashboard for SEA.
Creation of advanced remarketing audiences with optimized time windows and fine exclusions, deployment of RLSA to boost bids on logged-in users, integration of Customer Match and Similar Audiences to expand qualified reach, practical tests on real business segments via Google Ads and Tag Manager, analysis of conversion lift, production of ready-to-deploy personalized segments.
Advanced integration of Google Analytics 4 with Google Ads for precise multi-channel tracking, creation of interactive dashboards in Looker Studio to visualize ROAS and CAC in real time, mastery of data-driven attribution models to intelligently reallocate budgets, scaling workshops on winning cases with advanced A/B testing, final review of your red thread project, delivery of an annual scaling plan and certification of acquired skills.
The SEA Training - Optimizing Your High-Performing Google Ads Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the SEA Training - Optimizing Your High-Performing Google Ads Campaigns program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the SEA Training - Optimizing Your High-Performing Google Ads Campaigns program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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Digital MarketingIndustry-certifiedAvailable on-site and remotely. Pick your city to see the local training center.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.