Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the SEA Training - Optimizing Your High-Performing Google Ads Campaigns training are: Basic knowledge of Google Ads, experience managing simple campaigns, and fundamentals of digital marketing. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the SEA Training - Optimizing Your High-Performing Google Ads Campaigns training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

SEA Training - Optimizing Your High-Performing… | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The SEA Training - Optimizing Your High-Performing Google Ads Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the SEA Training - Optimizing Your High-Performing Google Ads Campaigns training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the SEA Training - Optimizing Your High-Performing Google Ads Campaigns training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master advanced SEA strategies for professional, certifiable campaigns

Develop optimized Google Ads account structures for businesses

Implement smart bidding techniques and ROAS optimization

Design remarketing and RLSA audiences to boost conversions

Analyze SEA performance with Google Analytics and Data Studio

Deploy high-performing Shopping and Display campaigns

Acquire certifiable skills to certify your SEA expertise

Training program

Module 1SEA Architecture: Structuring a High-Performing Google Ads Account (tools, hierarchy, business objectives)

In-depth analysis of your existing account to identify improvement areas, advanced hands-on with Google Ads Editor for smooth multi-campaign management, creation of segmented structures by themes and professional objectives, practical exercises on real business cases with clear KPI definition, production of an initial audit and personalized optimization plan to take away.

Module 2SEA Keyword Strategies: Advanced Research and Organization (Keyword Planner, Match Types, Negative Keywords)

Expert use of Google Keyword Planner and third-party tools like SEMrush for high-volume research, organization into thematic ad groups with precise match types and exhaustive negative keyword lists, A/B tests on long-tail queries to maximize relevance, hands-on workshops on your own data to refine lists, generation of preliminary performance reports and actionable recommendations.

Module 3SEA Bidding Optimization: Automation and ROAS (Smart Bidding, scripts, Value Rules)

Configuration of Smart Bidding strategies like Target ROAS and Maximize Conversions tailored to your business objectives, implementation of custom scripts for automated adjustments, mastery of Value Rules to prioritize high-value conversions, simulations on historical data to predict gains, collaborative exercises to optimize live campaigns, development of a daily performance tracking dashboard for SEA.

Module 4SEA Audiences and Remarketing: Boosting Conversions (RLSA, Customer Match, Similar Audiences)

Creation of advanced remarketing audiences with optimized time windows and fine exclusions, deployment of RLSA to boost bids on logged-in users, integration of Customer Match and Similar Audiences to expand qualified reach, practical tests on real business segments via Google Ads and Tag Manager, analysis of conversion lift, production of ready-to-deploy personalized segments.

Module 5SEA Analysis and Scaling: Professional Reporting (Google Analytics 4, Looker Studio, attribution models)

Advanced integration of Google Analytics 4 with Google Ads for precise multi-channel tracking, creation of interactive dashboards in Looker Studio to visualize ROAS and CAC in real time, mastery of data-driven attribution models to intelligently reallocate budgets, scaling workshops on winning cases with advanced A/B testing, final review of your red thread project, delivery of an annual scaling plan and certification of acquired skills.