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Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone
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SEA Training - Optimizing Your High-Performing Google Ads Campaigns

Ref: DPZ962
10 people max.
From $5,775 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
5 days
Remote

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Learning objectives

  • Master advanced SEA strategies for professional, certifiable campaigns
  • Develop optimized Google Ads account structures for businesses
  • Implement smart bidding techniques and ROAS optimization
  • Design remarketing and RLSA audiences to boost conversions
  • Analyze SEA performance with Google Analytics and Data Studio
  • Deploy high-performing Shopping and Display campaigns
  • Acquire certifiable skills to certify your SEA expertise

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1SEA Architecture: Structuring a High-Performing Google Ads Account (tools, hierarchy, business objectives)

In-depth analysis of your existing account to identify improvement areas, advanced hands-on with Google Ads Editor for smooth multi-campaign management, creation of segmented structures by themes and professional objectives, practical exercises on real business cases with clear KPI definition, production of an initial audit and personalized optimization plan to take away.

Module 2SEA Keyword Strategies: Advanced Research and Organization (Keyword Planner, Match Types, Negative Keywords)

Expert use of Google Keyword Planner and third-party tools like SEMrush for high-volume research, organization into thematic ad groups with precise match types and exhaustive negative keyword lists, A/B tests on long-tail queries to maximize relevance, hands-on workshops on your own data to refine lists, generation of preliminary performance reports and actionable recommendations.

Module 3SEA Bidding Optimization: Automation and ROAS (Smart Bidding, scripts, Value Rules)

Configuration of Smart Bidding strategies like Target ROAS and Maximize Conversions tailored to your business objectives, implementation of custom scripts for automated adjustments, mastery of Value Rules to prioritize high-value conversions, simulations on historical data to predict gains, collaborative exercises to optimize live campaigns, development of a daily performance tracking dashboard for SEA.

Module 4SEA Audiences and Remarketing: Boosting Conversions (RLSA, Customer Match, Similar Audiences)

Creation of advanced remarketing audiences with optimized time windows and fine exclusions, deployment of RLSA to boost bids on logged-in users, integration of Customer Match and Similar Audiences to expand qualified reach, practical tests on real business segments via Google Ads and Tag Manager, analysis of conversion lift, production of ready-to-deploy personalized segments.

Module 5SEA Analysis and Scaling: Professional Reporting (Google Analytics 4, Looker Studio, attribution models)

Advanced integration of Google Analytics 4 with Google Ads for precise multi-channel tracking, creation of interactive dashboards in Looker Studio to visualize ROAS and CAC in real time, mastery of data-driven attribution models to intelligently reallocate budgets, scaling workshops on winning cases with advanced A/B testing, final review of your red thread project, delivery of an annual scaling plan and certification of acquired skills.

Evaluation method

  • Certifying MCQ on advanced SEA strategies
  • Practical evaluation through optimization of a real campaign
  • Presentation of the red thread project with audit and recommendations

Learning method

  • Sessions led by an active Google-certified SEA consultant
  • Practical exercises on your company's active campaigns
  • Personalized, evolving red thread project over 5 days
  • Complete digital course materials and updated resources

Methods, materials and delivery

The SEA Training - Optimizing Your High-Performing Google Ads Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the SEA Training - Optimizing Your High-Performing Google Ads Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the SEA Training - Optimizing Your High-Performing Google Ads Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the SEA Training - Optimizing Your High-Performing Google Ads Campaigns training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the SEA Training - Optimizing Your High-Performing Google Ads Campaigns training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of Google Ads, experience managing simple campaigns, and fundamentals of digital marketing
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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