Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamentals of retargeting in certified professional training
- Develop skills to configure effective retargeting campaigns
- Design retargeting strategies tailored to the company
- Optimize retargeting performance to boost conversions
- Implement retargeting tools on Google Ads and Facebook Ads
- Analyze retargeting results for data-driven decisions
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Retargeting Fundamentals: Principles and Visitor Tracking (pixels, cookies)
Discover the basics of retargeting through clear explanations on tracking pixels and cookies, apply them on demo Google Ads and Facebook Ads accounts, set up your first tracking on a test site, analyze visitor behaviors in real-time, produce an initial data collection report to identify customer win-back opportunities.
Module 2Retargeting Platforms: Google Ads and Facebook Ads Setup (audiences)
Dive into Google Ads to create dynamic retargeting audiences, configure segments on Facebook Ads via the audience manager, test ads tailored to each platform, simulate remarketing scenarios on a fictional e-commerce site, evaluate GDPR compliance, generate your first ready-to-deploy audience lists for the company.
Module 3Creating Retargeting Campaigns: Ads and Budgets (A/B Testing)
Design compelling retargeting creatives with Canva and native tools, define optimal budgets on Google and Facebook Ads, launch A/B tests on messages and visuals, monitor performances live via dashboards, adjust bids in real-time, produce a complete retargeting campaign plan with clear ROI objectives.
Module 4Retargeting Optimization: Exclusions and Timing (Advanced Algorithms)
Learn to exclude converters to avoid budget waste, schedule ideal retargeting windows based on the customer cycle, optimize using machine learning algorithms, analyze click heatmaps, refine audiences with lookalikes, create a personalized optimization guide for future company campaigns.
Module 5Retargeting Analysis and Measurement: KPIs and Real Cases (Advanced Reports)
Master Google Analytics and Tag Manager to track retargeting ROI, calculate ROAS and reconversion rates on concrete e-commerce cases, interpret cross-platform reports, identify improvement levers, present a final summary with strategic recommendations, receive your professional certifying reporting template.
Evaluation method
- Interactive quizzes at the end of each day on retargeting concepts
- Practical case studies with individualized feedback
- Final project: simulated retargeting campaign and presentation
Learning method
- 100% hands-on approach with exercises on real platforms
- Real business cases for immediate application
- Pedagogy adapted to beginner level with visual aids
- Personalized follow-up by Google and Meta certified trainers
Methods, materials and delivery
The Training Retargeting - Win Back Lost Visitors program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Retargeting - Win Back Lost Visitors program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Retargeting - Win Back Lost Visitors program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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