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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering Transactional Emails: Writing, Automation, and Follow-up training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Transactional Emails: Writing, Automation, and Follow-up training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Transactional Emails: Writing, Automation, and Follow-up training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition, usage and importance of transactional emails; Distinctions compared to marketing emails; Typology: order confirmation, password reset, notifications, reminders; Best practices for writing and personalization; Analysis of concrete examples.
Presentation of main tools/platforms (Mailgun, Sendinblue, Mailjet, Amazon SES); Introduction to using APIs for automated email sending (examples with PHP, Node.js, Python); Setting up an automated transactional flow on different CMS/e-commerce solutions; Email template management.
Deliverability monitoring (SPF, DKIM, DMARC), bounce and complaint management; Essential KPIs (open rate, click rate, delivery rate) and reporting tools; A/B testing on transactional emails; Legal notions: consent, GDPR, personal data protection and security; Continuous optimization and UX best practices to boost customer engagement.
Target audience
Communication officers, marketing managers, web developers, digital project managers
Prerequisites
Basics in digital marketing or communication and general knowledge of emailing tools
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