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Training: Master Google Analytics - Web Performance Analysis and Optimization

Course created on July 27, 2026Updated on October 5, 2026

On quote

2 days
Onsite
12 people max.

Request a quote See the program

Ref: DEY257

12 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

2 days

Onsite

Don't let this gap widen

Why this program matters

Without mastery of Google Analytics, 80% of digital marketing professionals misinterpret their data, wasting up to 40% of their advertising budget on ineffective campaigns – that is, 10 000 € lost per month on average.
Companies without data-driven optimization see their conversion rate drop by 25%, equivalent to hundreds of thousands of euros in annual revenue evaporated.
For webmasters and managers, this means inaccurate reports that damage credibility and block internal promotions.
Every month without solid web analytics skills, your competitors capture your market share.

Trusted by — schools, companies and industrial groups

25,649 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Understand the fundamentals of Google Analytics and web tracking
Correctly configure Google Analytics on a website
Analyze and interpret key indicators (sessions, bounce rate, conversions...)
Set up goals, events, and custom segments
Exploit reports to optimize marketing strategies and conversion
Comply with GDPR best practices for data collection

Program

Module 1Introduction and Setup

Presentation of Google Analytics and its versions, account and property creation, integration of tracking code via tag or Google Tag Manager, view setup, filters and exclusions, user access and rights management, first steps in the interface.

Module 2Exploring Reports

Reading and analyzing audience, acquisition, behavior, and conversion reports. Understanding dimensions and metrics, customizing reports and extracting useful data for your activity.

Module 3Advanced Tracking and Optimization

Configuration of goals and events, e-commerce tracking setup, creation and use of segments, conversion funnel analysis, best practices for exploitation, introduction to Google Data Studio. GDPR compliance and privacy management.

Evaluation method

Quiz at the end of each module
Real case studies to work on in sub-groups
Final exercise: custom configuration on a Google Analytics property

Learning method

Alternation of theoretical explanations and practical workshops on the real interface
Sharing of real cases and collective analysis
Access to digital course materials and video tutorials

Methods, materials and delivery

The Training: Master Google Analytics - Web Performance Analysis and Optimization program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Master Google Analytics - Web Performance Analysis and Optimization program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Master Google Analytics - Web Performance Analysis and Optimization program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

What can participants do after Training: Master Google Analytics training?+

They can understand the fundamentals of Google Analytics and web tracking, correctly configure Google Analytics on a website and analyze and interpret key indicators (sessions, bounce rate, conversions...). Those are the stated objectives of the Training: Master Google Analytics program at Intermediate level, checked by the end-of-session assessment.

What does the Training: Master Google Analytics program cover, day by day?+

Day 1: Introduction and Setup. Day 2: Exploring Reports. Day 3: Advanced Tracking and Optimization. The Training: Master Google Analytics program runs over 2 days, delivered on site.

How is Training: Master Google Analytics training assessed?+

Assessment relies on quiz at the end of each module, real case studies to work on in sub-groups and final exercise: custom configuration on a Google Analytics property. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Master Google Analytics program, which an L&D team can file as evidence.

How much does Training: Master Google Analytics training cost per participant?+

Training: Master Google Analytics training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Training: Master Google Analytics training take?+

2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Training: Master Google Analytics training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Training: Master Google Analytics training?+

Have a website available (test or production) and basic knowledge of web browsing.

Is a certificate issued after Training: Master Google Analytics training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Training: Master Google Analytics training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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