Training: Create and Optimize Effective Landing Pages - Complete Program to Boost Your Conversions

$3,465

  • 3 days
  • Onsite
  • 8 people max.
Ref: OLU957
8 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering the creation and optimization of effective landing pages, 70% of visitors leave the page in under 10 seconds, completely wasting your paid acquisition budget.

  • Each month the average company loses 15 000 € in unconverted leads, with bounce rates exceeding 80% and advertising ROI divided by 3.

  • These massive conversion leaks threaten business growth and expose marketing leaders to critical strategic failures.

  • Each day without optimization widens the competitive gap, turning opportunities into irreversible losses.

Célian Lebacle, Learni trainer · Web & mobile expert
Célian Lebacle

Learni trainer · Web & mobile expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,840 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

and Optimize Effective Landing Pages training objectives

  • Understand the strategic role of landing pages in a digital strategy
  • Master UX/UI design dedicated to conversion
  • Technically develop high-performing landing pages
  • Write convincing content tailored to each target audience
  • Optimize SEO and tracking for your pages
  • Conduct A/B testing and iterate to improve performance

and Optimize Effective Landing Pages curriculum: 3 modules over 3 days

Module 1 : Fundamentals of the Landing Page

1. Definition and challenges of landing pages; typologies (lead generation, e-commerce sales, event registrations, etc.). 2. Anatomy of a highly performing landing page: structure, key elements, conversion psychology. 3. UX/UI principles to maximize engagement. 4. Analysis of examples, observation exercises, and initial audits of existing pages.

Module 2 : Design, Copywriting, and Technical Integration

1. Practical workshops on page architecture: wireframes, zoning, CTA positioning. 2. Persuasive copywriting: headlines, subheadings, value proposition, handling objections. 3. High-performing visual creation (images, colors, videos, buttons). 4. Technical implementation: HTML/CSS, integration with landing page builders (Unbounce, WordPress, Elementor...). 5. Mobile adaptation and speed optimization.

Module 3 : Optimization, Analysis, and A/B Testing

1. SEO for landing pages (tags, speed, accessibility). 2. Tracking (Google Analytics, ad pixels, heatmaps). 3. Setting up A/B tests and performance analysis. 4. Workshop: collaborative creation of a landing page for a real challenge with personalized feedback (group or individual based on group composition). 5. Review, outlook, and personalized action plan for each participant.

How and Optimize Effective Landing Pages skills are assessed

  • Practical case study in a real-world situation
  • Quiz to validate learning at the end of each module
  • Evaluation of a landing page produced by each participant

How the and Optimize Effective Landing Pages course is taught

  • Alternation of theoretical lessons, concrete examples, and practical workshops
  • Audit and redesign of existing landing pages
  • Professional models, templates, and resources provided
  • Individualized support during exercises

and Optimize Effective Landing Pages training: access and practical arrangements

The Training: Create and Optimize Effective Landing Pages - Complete Program to Boost Your Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Create and Optimize Effective Landing Pages - Complete Program to Boost Your Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Create and Optimize Effective Landing Pages - Complete Program to Boost Your Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your and Optimize Effective Landing Pages training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

and Optimize Effective Landing Pages: frequently asked questions

What can participants do after Training: Create and Optimize Effective Landing Pages training?+
They can understand the strategic role of landing pages in a digital strategy, master UX/UI design dedicated to conversion and technically develop high-performing landing pages. Those are the stated objectives of the Training: Create and Optimize Effective Landing Pages program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Create and Optimize Effective Landing Pages program cover, day by day?+
Day 1: Fundamentals of the Landing Page. Day 2: Design, Copywriting, and Technical Integration. Day 3: Optimization, Analysis, and A/B Testing. The Training: Create and Optimize Effective Landing Pages program runs over 3 days, delivered on site.
How is Training: Create and Optimize Effective Landing Pages training assessed?+
Assessment relies on practical case study in a real-world situation, quiz to validate learning at the end of each module and evaluation of a landing page produced by each participant. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Create and Optimize Effective Landing Pages program, which an L&D team can file as evidence.
How much does Training: Create and Optimize Effective Landing Pages training cost per participant?+
Training: Create and Optimize Effective Landing Pages training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Create and Optimize Effective Landing Pages training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Create and Optimize Effective Landing Pages training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Create and Optimize Effective Landing Pages training?+
Basic proficiency in web tools and understanding of the user journey.
Is a certificate issued after Training: Create and Optimize Effective Landing Pages training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Create and Optimize Effective Landing Pages training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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