Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Google Tag Manager - Optimising Multi-Platform Tracking training are: Basic knowledge of Google Analytics, HTML and JavaScript. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Google Tag Manager - Optimising Multi-Platform Tracking training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Training Google Tag Manager - Optimising… | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Google Tag Manager - Optimising Multi-Platform Tracking training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Google Tag Manager - Optimising Multi-Platform Tracking training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Google Tag Manager - Optimising Multi-Platform Tracking training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master Google Tag Manager containers for rapid enterprise deployments

Develop advanced variables and triggers for precise and personalised tracking

Implement custom tags connected to GA4 and certified third-party tools

Design robust data layers for professional analytical skills

Optimise GTM performance with debugging and preview mode in real-world contexts

Deploy secure configurations for GDPR compliance in certified training

Training program

Module 1Google Tag Manager Configuration: Containers and Advanced Variables (workspace, preview mode, data layer)

Installation and setup of professional GTM containers on real sites, creation of custom JavaScript and DOM variables to capture complex events, practical exercises on your e-commerce site with preview mode enabled, initial configuration of a structured data layer for smooth data transmission, immediate testing and validation of initial metrics for rapid production deployment.

Module 2Triggers and Tags in Google Tag Manager: GA4 and Pixel Integrations (Facebook, LinkedIn, Event Triggers)

Definition of advanced triggers based on events, scrolls and clicks for precise behavioural tracking, implementation of optimised GA4 tags with e-commerce parameters, connection to third-party advertising pixels via community templates, practical workshops on business cases such as abandoned cart tracking, generation of test reports and optimisation of sends to boost marketing performance from the next session.

Module 3Google Tag Manager Debugging: Troubleshooting and Optimisations (console tools, custom layers, common errors)

In-depth analysis of errors via browser console and GTM debug mode, resolution of tag conflicts with priorities and conditions, enrichment of data layer for lookup variables and advanced regex, simulations of real incidents on participants' projects, collaborative exercises to identify data leaks, production of diagnostic checklists and optimisation plans for 100% reliability in production.

Module 4Google Tag Manager Deployment: Server-Side and Consent Mode (GTM Server, GDPR, Versioning)

Setup of GTM in server-side mode for secure first-party tracking, integration of consent mode v2 for GDPR compliance, management of workspace versions and JSON exports, deployment on CDN with A/B tests, practical cases on complex enterprise migrations, finalisation of a deliverable ongoing project with complete documentation, advice for scalability and continuous post-training monitoring.