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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Google Tag Manager - Implement Tags Without Coding training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Google Tag Manager - Implement Tags Without Coding training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Google Tag Manager - Implement Tags Without Coding training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into the world of Google Tag Manager with immediate hands-on experience of the intuitive interface, create your first container dedicated to a professional website, configure essential Google Analytics tags through guided practical exercises, activate Preview mode to test implementations in real-time, diagnose and correct common errors on concrete business cases, produce a basic tracking report ready for use to validate your skills by the end of the day.
Take it to the next level by mastering custom triggers and variables for finely targeted tracking, integrate Google Tag Manager with Google Analytics 4 and Facebook pixels through interactive workshops, configure e-commerce events and contact forms on real projects, use built-in JavaScript functions for advanced customizations without coding, test setup robustness with varied user simulations, generate optimized deliverables ready for production publication, while learning best practices for easy team maintenance.
Finalize your expertise by publishing containers to production on live sites, debug complex issues with integrated tools like Tag Assistant and advanced logs, optimize tag loading speed to boost Core Web Vitals performance, ensure GDPR compliance via consent managers and secure data layers, analyze real business error cases for sustainable solutions, create a continuous monitoring plan with custom alerts, deliver a portfolio of ready-to-deploy configurations, proving your certifiable mastery for immediate business application.
Target audience
Digital marketers, webmasters, web analysts, and project managers seeking to build skills in tag management
Prerequisites
Basic knowledge of HTML, CSS, and Google Analytics
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