Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns

$2,310

  • 2 days
  • Onsite
  • 12 people max.
Ref: QUV943
12 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering email marketing strategies and best practices, 70% of your campaigns land in spam, resulting in an open rate below 10% compared to the 25% industry average.

  • This represents an average loss of 40 000 € in monthly revenue for an SME, with 25% of qualified leads permanently abandoned.

  • Risks accumulate: blacklisting by email providers, GDPR fines up to 20 millions €, and a damaged reputation that stalls growth.

  • Every quarter without expertise exposes your company to irreversible competitive erosion.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,828 programs · 25 countries

  • Aptar
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  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Become an Email Marketing Expert training objectives

  • Understand the fundamentals of email marketing
  • Master the development of effective email campaigns (acquisition, retention, nurturing)
  • Create and segment relevant mailing lists
  • Design modern, responsive emails adapted to the target audience
  • Optimize open rates, click-through rates, and conversion rates
  • Learn to automate marketing campaigns (scenarios, triggers)
  • Analyze and measure the performance of email actions

Become an Email Marketing Expert curriculum: 3 modules over 2 days

Module 1 : Fundamentals and Legal Framework of Email Marketing

Definition of email marketing, current challenges and prospects. Overview of different types of emails (transactional, newsletters, promotional). Legal rules: GDPR, consent, unsubscribe management, and best practices for opt-in/opt-out.

Module 2 : Advanced Techniques and Campaign Creation

Database segmentation, list building and enrichment. Creating high-impact content (subjects, call-to-actions, storytelling). Deliverability optimization (SPF, DKIM, IP reputation). Hands-on with main tools (Mailchimp, Sendinblue, Sarbacane…).

Module 3 : Automation, Analysis and Optimization

Setting up automation scenarios (welcome series, cart abandonment recovery, re-engagement). A/B testing, KPI analysis: open rates, click-through rates, conversions, unsubscribes, bounces. Dashboards and reporting. Roadmap to optimize and sustain performance.

How Become an Email Marketing Expert skills are assessed

  • Practical case study on designing a complete email strategy
  • Quiz to validate knowledge at the end of the training
  • Continuous evaluation through practical exercises

How the Become an Email Marketing Expert course is taught

  • Theoretical presentations and field experience feedback
  • Group work and practical workshops: creating real campaigns
  • Access to professional email templates
  • Detailed course materials provided

Become an Email Marketing Expert training: access and practical arrangements

The Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Become an Email Marketing Expert training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Become an Email Marketing Expert: frequently asked questions

What can participants do after Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training?+
They can understand the fundamentals of email marketing, master the development of effective email campaigns (acquisition, retention, nurturing) and create and segment relevant mailing lists. Those are the stated objectives of the Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns program cover, day by day?+
Day 1: Fundamentals and Legal Framework of Email Marketing. Day 2: Advanced Techniques and Campaign Creation. Day 3: Automation, Analysis and Optimization. The Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns program runs over 2 days, delivered on site.
How is Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training assessed?+
Assessment relies on practical case study on designing a complete email strategy, quiz to validate knowledge at the end of the training and continuous evaluation through practical exercises. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns program, which an L&D team can file as evidence.
How much does Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training cost per participant?+
Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training?+
Basic knowledge of digital marketing and use of an email client.
Is a certificate issued after Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Become an Email Marketing Expert: Strategies and Best Practices to Boost Your Campaigns training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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