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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Email Marketing - Mastering Effective Strategies to Boost Your Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Email Marketing - Mastering Effective Strategies to Boost Your Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Email Marketing - Mastering Effective Strategies to Boost Your Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction to email marketing, evolution and challenges, positioning in digital marketing, legal framework (GDPR and best practices), building the database, ethical email collection strategies, advanced segmentation and targeting.
Writing and designing compelling emails (subject, pre-header, call-to-action), using images and templates, personalizing messages by segments, A/B testing techniques, managing automated campaigns (welcome series, follow-ups, abandoned carts), introduction to professional tools (Mailchimp, Sendinblue).
Performance analysis: open rates, clicks, conversions, deliverability. Using Google Analytics, interpreting via KPIs, advanced optimization strategies. Managing unsubscribes and database cleaning. Setting up complex automation scenarios (lead nurturing, scoring, transactional emails), long-term planning and results tracking.
Target audience
Marketing managers, entrepreneurs, communication officers, anyone wishing to optimize their email campaigns
Prerequisites
Basic computer skills and fundamental knowledge of digital marketing
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