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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de l'Inbound Marketing, 64% des entreprises gaspillent leur budget publicitaire en acquisition payante inefficace, perdant jusqu'à 30 000 € par campagne ratée.
75% des leads générés sans stratégie dédiée ne se convertissent jamais, entraînant un pipeline de ventes qui stagne et un CA potentiel amputé de 20% par trimestre.
Les responsables marketing sans ces compétences risquent la perte de parts de marché face à des concurrents 3 fois plus performants en leads qualifiés.
Chaque mois sans action creuse un écart concurrentiel insurmontable.
The Maîtriser l'Inbound Marketing : Stratégies, Outils et Mise en œuvre training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser l'Inbound Marketing : Stratégies, Outils et Mise en œuvre training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser l'Inbound Marketing : Stratégies, Outils et Mise en œuvre training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation générale de l’inbound marketing : définitions, intérêts vs outbound, évolution du comportement client. Segmentation des persona, mapping du parcours client. Les piliers : contenu, SEO, social. Exercice : définir ses personas et parcours d’achat.
Stratégie éditoriale : audit, planning, formats (articles, livres blancs, vidéos, podcasts…), rédaction SEO. Diffusion cross-canal : blog, réseaux sociaux, emailings. Génération de leads : landing pages, formulaires, call-to-action (CTA). Atelier pratique : créer un plan de contenu sur 3 mois.
Scoring et nurturing de leads, scénarios automatisés (marketing automation). Outils clé : CRM, workflows emailing, reporting et KPI pertinents. Tester, suivre et optimiser ses campagnes. Cas pratiques : implémenter un scénario d’automation sur Hubspot ou Mailchimp, analyser les résultats et proposer des axes d’amélioration.
Target audience
Professionnels du marketing, responsables communication, porteurs de projet souhaitant développer l’acquisition de leads qualifiés via le digital
Prerequisites
Connaissances de base en marketing digital
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