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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Explore the evolving role of artificial intelligence in crafting tailored educational journeys, with projections for groundbreaking advancements by April 2026.
No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
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Discover step-by-step methods to master bookkeeping and accounting fundamentals in April 2026. Explore online courses, tools, practice tips, and future trends like AI integration for aspiring professionals.
Don't let this gap widen
Sans email marketing 2026 maîtrisé, 68% des campagnes voient leur taux d'ouverture chuter sous 20%, perdant 45% de revenus potentiels e-commerce selon études HubSpot.
Les entreprises non up-to-date gaspillent 30h/semaine en manualisations inutiles, multipliant coûts acquisition par 3.
En 2026, 82% des marketers sans compétences IA perdent face concurrents automatisés, risquant 25% CA en moins.
Votre carrière stagne sans certification prouvant ROI mesurable : chaque trimestre sans action creuse l'écart irrattrapable.
The Formation Email marketing 2026 - Maximiser ROI campagnes training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Email marketing 2026 - Maximiser ROI campagnes training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Email marketing 2026 - Maximiser ROI campagnes training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans les évolutions 2026 avec intégration IA pour prédiction comportements, configuration comptes pros sur Brevo et Klaviyo, migration listes contacts vers formats zero-party data, exercices pratiques de setup A/B testing intelligent, création premier workflow personnalisé sur cas e-commerce réel, production template réactif mobile-first avec livrable exportable.
Maîtrisez segmentation dynamique par RFM et scoring IA, mise en place automatisations omnicanaux via Zapier et Make.com, conception journeys client post-achat et win-back, ateliers pratiques sur données réelles entreprise, test triggers comportementaux temps réel, optimisation flux pour réduire churn de 25%, livraison séquences prêtes-à-deployer avec métriques intégrées.
Créez emails immersifs avec MJML pour responsive parfait, intégration AMP pour interactivité dynamique, rédaction contenus persuasifs psycho-adaptés 2026, tests dark mode et accessibilité WCAG, challenges pratiques sur copywriting AIDA boosté IA, itération designs via feedback formateur, production kit 5 templates haute-conversion pour votre business avec code source commenté.
Analysez performances via dashboards Google Analytics 4 et BigQuery, calcul ROI précis avec attribution multi-touch, audit conformité RGPD et anti-spam ZeroBounce, cas études échecs majeurs évités, exercices optimisation deliverability post-formation, plan action stratégique annuel, clôture par projet fil rouge déployé avec rapport compétences certifié.
Target audience
Marketeurs digitaux, responsables acquisition, chefs de produit e-commerce pour montée en compétences email
Prerequisites
Bases en marketing digital, utilisation d'outils comme Mailchimp ou Brevo, notions HTML/CSS
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