Training: Mastering Retargeting - Strategies and Tools to Boost Your Conversions

$3,465

  • 3 days
  • Onsite
  • 12 people max.
Ref: WHP896
12 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering retargeting, 70 % of your site's qualified visitors abandon without returning, wasting up to 40 % of your monthly advertising budget.

  • E-commerce merchants and agencies lose an average of 25 000 € in potential annual revenue, with ROI cut in half against optimized competitors.

  • Your career or business risks missing acquisition targets, eroding market share, and facing critical internal audits.

  • Every poorly targeted campaign amplifies these losses, making a strategic shift urgent before budget asphyxiation.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Retargeting training objectives

  • Understand the fundamentals of retargeting and its importance in the conversion funnel
  • Develop multicanal retargeting strategies (Display, Social Ads, Email, etc.)
  • Effectively use pixels, tracking tags, and custom audiences
  • Optimize retargeting campaigns to maximize ROI
  • Analyze and interpret performance metrics to adjust campaigns

Retargeting curriculum: 3 modules over 3 days

Module 1 : Fundamentals and Ecosystem of Retargeting

Definition, challenges, and key figures of retargeting. Main channels (Display, Social, Email, SMS). Anatomy of a typical campaign. Sector-specific case studies.

Module 2 : Advanced Techniques: Pixels, Audiences, and Personalization

Implementation of pixels (Facebook, Google, LinkedIn). Creation of custom and lookalike audiences. Message variations and scenarios based on user behavior. Tracking tools and privacy management (GDPR, cookie consent).

Module 3 : Optimization, Measurement, and Automation

Optimize frequency, budget, and creatives to avoid ad fatigue. A/B testing and analysis of retargeting-specific KPIs. Introduction to automation solutions (Customer Journeys, multichannel triggers). Practical cases including creation and management of a complete campaign.

How Retargeting skills are assessed

  • Final multiple-choice quiz on retargeting concepts and tools
  • In-depth case study
  • Continuous assessment through practical exercises and campaign simulations

How the Retargeting course is taught

  • Structured theoretical content
  • Demonstrations on real platforms (Meta Business, Google Ads, emailing)
  • Hands-on exercises and simulations tailored to each sector
  • Detailed course materials provided to each participant

Retargeting training: access and practical arrangements

The Training: Mastering Retargeting - Strategies and Tools to Boost Your Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Retargeting - Strategies and Tools to Boost Your Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Retargeting - Strategies and Tools to Boost Your Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Retargeting training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Retargeting: frequently asked questions

What can participants do after Training: Mastering Retargeting training?+
They can understand the fundamentals of retargeting and its importance in the conversion funnel, develop multicanal retargeting strategies (Display, Social Ads, Email, etc.) and effectively use pixels, tracking tags, and custom audiences. Those are the stated objectives of the Training: Mastering Retargeting program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Mastering Retargeting program cover, day by day?+
Day 1: Fundamentals and Ecosystem of Retargeting. Day 2: Advanced Techniques: Pixels, Audiences, and Personalization. Day 3: Optimization, Measurement, and Automation. The Training: Mastering Retargeting program runs over 3 days, delivered on site.
How is Training: Mastering Retargeting training assessed?+
Assessment relies on final multiple-choice quiz on retargeting concepts and tools, in-depth case study and continuous assessment through practical exercises and campaign simulations. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Retargeting program, which an L&D team can file as evidence.
How much does Training: Mastering Retargeting training cost per participant?+
Training: Mastering Retargeting training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Mastering Retargeting training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Mastering Retargeting training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Mastering Retargeting training?+
Basic knowledge of digital acquisition and online advertising (Facebook Ads, Google Ads…) recommended.
Is a certificate issued after Training: Mastering Retargeting training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Mastering Retargeting training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your Retargeting learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available
On-site & remote

Retargeting training in your city

Available on-site and remotely. Pick your city to see the local training center.

Share in 2 clicks