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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Become a Meta Ads Expert: Master the Optimization of Your Facebook & Instagram Advertising Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Become a Meta Ads Expert: Master the Optimization of Your Facebook & Instagram Advertising Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Become a Meta Ads Expert: Master the Optimization of Your Facebook & Instagram Advertising Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of the Business Manager, creation and securing of an advertising account, exploration of the Meta ecosystem (Facebook, Instagram, Audience Network), configuration of payment methods, creation of the first tracking pixel.
Definition of objectives (awareness, traffic, conversion), campaign structure (campaign, ad set, ads), creation of impactful advertisements (images, videos, carousels), precise targeting (geographic, interests, lookalike audiences).
Tracking and analysis of KPIs with the Ads Manager, split tests (A/B testing), budget and bid adjustments, remarketing best practices (website retargeting, email lists), introduction to campaign automation (rules, product catalogs), setting up effective reporting.
Target audience
Communications managers, marketing managers, entrepreneurs or anyone wishing to leverage advertising on Facebook and Instagram.
Prerequisites
Basic knowledge of digital marketing or prior experience managing a Facebook or Instagram page.
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