Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Presentation of web analytics fundamentals, history and evolutions of Google Analytics, getting started with the Google Analytics 4 interface, creating an account and property, configuring the data stream, installing the Google Analytics tag via Google Tag Manager or source code, verifying data collection, concepts of property, view and user, access management and data security.
Exploration of standard reports: Audience, Acquisition, Behavior and Conversion. Use of custom dimensions and segments. Event tracking and creation of custom goals (page views, downloads, form submissions). User journey analysis. Attribution concepts and multichannel analysis. Introduction to real-time reports.
Configuration of enhanced e-commerce, conversion funnel tracking, traffic source analysis, measurement of key business actions. Discovery of complementary solutions (Google Data Studio for dashboard creation, integration with Google Ads, Search Console). Configuration audit, anomaly detection and common errors. Practical cases and real case analyses. Methodological advice for sharing and automating reports, personalized recommendations based on business needs.
The Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Développement WebIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Data ScienceIndustry-certified
Data ScienceIndustry-certified
Data ScienceIndustry-certified
Data ScienceIndustry-certified
Data ScienceIndustry-certified
Data ScienceIndustry-certified
Investigation NumériqueIndustry-certified
Investigation NumériqueIndustry-certified
Investigation NumériqueIndustry-certified
Investigation NumériqueIndustry-certified
Investigation NumériqueIndustry-certified
Investigation NumériqueIndustry-certified
Data EngineeringIndustry-certified
Data EngineeringIndustry-certified
Data EngineeringIndustry-certified
Data EngineeringIndustry-certified
Data EngineeringIndustry-certified
Data EngineeringIndustry-certified30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.