Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Training: Mastering Google Analytics: Web Traffic Analysis and Optimization
Trusted by — schools, companies and industrial groups
25,649 programs · 25 countries
Every program built with a dedicated engineer
Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.
Learning objectives
- Master the installation and configuration of Google Analytics
- Understand and leverage reports and key indicators
- Track and analyze visitor behaviors
- Set up custom goals and events
- Interpret data to optimize marketing campaigns
- Discover Google Analytics 4 and the differences with Universal Analytics
- Automate and share relevant reports with stakeholders
Program
Module 1Introduction and Configuration of Google Analytics
Presentation of web analytics fundamentals, history and evolutions of Google Analytics, getting started with the Google Analytics 4 interface, creating an account and property, configuring the data stream, installing the Google Analytics tag via Google Tag Manager or source code, verifying data collection, concepts of property, view and user, access management and data security.
Module 2In-Depth Analysis of Reports and Performance Tracking
Exploration of standard reports: Audience, Acquisition, Behavior and Conversion. Use of custom dimensions and segments. Event tracking and creation of custom goals (page views, downloads, form submissions). User journey analysis. Attribution concepts and multichannel analysis. Introduction to real-time reports.
Module 3Optimization and Advanced Exploitation
Configuration of enhanced e-commerce, conversion funnel tracking, traffic source analysis, measurement of key business actions. Discovery of complementary solutions (Google Data Studio for dashboard creation, integration with Google Ads, Search Console). Configuration audit, anomaly detection and common errors. Practical cases and real case analyses. Methodological advice for sharing and automating reports, personalized recommendations based on business needs.
Evaluation method
- Practical exercises in each module
- Case study based on real or fictional data
- Final multiple-choice quiz to validate theoretical skills
Learning method
- Practical workshops in each session
- Guided exercises on your own website or case studies
- Training materials and video tutorials
- Interactive questionnaires for self-assessment
Methods, materials and delivery
The Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Our social commitment
A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
FAQ
Frequently asked questions
What can participants do after Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training?+
They can master the installation and configuration of Google Analytics, understand and leverage reports and key indicators and track and analyze visitor behaviors. Those are the stated objectives of the Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program cover, day by day?+
Day 1: Introduction and Configuration of Google Analytics. Day 2: In-Depth Analysis of Reports and Performance Tracking. Day 3: Optimization and Advanced Exploitation. The Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program runs over 3 days, delivered on site.
How is Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training assessed?+
Assessment relies on practical exercises in each module, case study based on real or fictional data and final multiple-choice quiz to validate theoretical skills. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Google Analytics: Web Traffic Analysis and Optimization program, which an L&D team can file as evidence.
How much does Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training cost per participant?+
Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.
How long does Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training?+
Basic knowledge of web browsing and website management. Access to a website (test or production) on which to install or audit Google Analytics.
Is a certificate issued after Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Mastering Google Analytics: Web Traffic Analysis and Optimization training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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