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Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking

Course created on July 27, 2026Updated on October 5, 2026

On quote

3 days
Onsite
8 people max.

Request a quote See the program

Ref: PBR109

8 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

3 days

Onsite

Don't let this gap widen

Why this program matters

Without mastering Google Analytics, your web performance analyses remain superficial and your traffic tracking imprecise, masking the true weaknesses in your online presence.
On average, a company loses 25% of its annual marketing budget for lack of optimization based on reliable data, meaning thousands of euros wasted on ineffective campaigns.
60% of marketing failures are directly tied to misinterpreting metrics, exposing your career to missed targets and your business to loss of market share.
Each month without advanced skills, you let 15% of qualified leads slip to more data-driven competitors.

Trusted by — schools, companies and industrial groups

25,649 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Understand the fundamental principles of web analytics
Install and configure Google Analytics on a website
Identify and interpret key performance indicators (KPIs)
Set up goals, filters, and custom audiences
Build custom reports for performance tracking
Analyze visitor behavior and measure engagement
Leverage advanced Google Analytics features (events, e-commerce, custom dashboards)

Program

Module 1Principles of Web Analytics, Introduction to Google Analytics, and Getting Started

Definition of web analytics and understanding the Google ecosystem; creating a Google Analytics account; basic setup; installing the Analytics tag on various CMS (WordPress, Drupal, e-commerce); concepts of property, data streams, and account structure; quick tour of the interface and navigation through main menus.

Module 2Advanced Configuration, Data Collection, and Interpretation

Setting up filters, segments, and views; defining custom goals (micro and macro conversions); introduction to events; managing internal traffic and exclusions; detailed analysis of standard reports (audience, acquisition, behavior, conversions); understanding traffic sources and visitor segmentation; traffic quality criteria; concepts of bounce rate, pages per session, session duration.

Module 3Custom Reports, Dashboards, and Advanced Features

Creating custom reports and personalized dashboards; e-commerce tracking and specific configurations; integration with Google Ads and Search Console; alerts and automated reporting; exploring advanced features (multi-channel analysis, attribution, Data Studio as a complement); practical case studies, interpretation of real data, cross-analysis for site optimization; advice for regular and ethical data collection monitoring.

Evaluation method

Multiple-choice quiz to validate learning outcomes at the end of the training
Hands-on exercises: configuration on a real case or test environment
Analysis workshops and collective debriefing at the end of the course

Learning method

Live demonstrations
Guided progressive exercises
Comprehensive case study
Digital course materials sent after each session

Methods, materials and delivery

The Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

What can participants do after Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training?+

They can understand the fundamental principles of web analytics, install and configure Google Analytics on a website and identify and interpret key performance indicators (KPIs). Those are the stated objectives of the Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking program at Intermediate level, checked by the end-of-session assessment.

What does the Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking program cover, day by day?+

Day 1: Principles of Web Analytics, Introduction to Google Analytics, and Getting Started. Day 2: Advanced Configuration, Data Collection, and Interpretation. Day 3: Custom Reports, Dashboards, and Advanced Features. The Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking program runs over 3 days, delivered on site.

How is Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training assessed?+

Assessment relies on multiple-choice quiz to validate learning outcomes at the end of the training, hands-on exercises: configuration on a real case or test environment and analysis workshops and collective debriefing at the end of the course. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking program, which an L&D team can file as evidence.

How much does Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training cost per participant?+

Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training take?+

3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training?+

Basic knowledge of web browsing, experience in managing or animating a website recommended.

Is a certificate issued after Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Training: Mastering Google Analytics: Web Performance Analysis and Traffic Tracking training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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