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Training: Mastering Google Analytics: Web Performance Analysis and Tracking

Course created on July 27, 2026Updated on October 5, 2026

On quote

3 days
Onsite
8 people max.

Request a quote See the program

Ref: SLF509

8 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

3 days

Onsite

Don't let this gap widen

Why this program matters

Without mastering Google Analytics, your web data is biased and your marketing campaigns are ineffective, leading to blind decisions.
On average, a company loses 30% of its ROI, or 5 000 € per month on a 20 000 € budget, due to common tracking errors.
70% of site performance failures are tied to faulty tracking, exposing your business to the competition and putting your management role at risk.
Each week without solid skills amplifies these cumulative and irreversible losses.

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Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Understand how Google Analytics works and its importance for tracking digital performance
Know how to set up a Google Analytics account, install the tracking code, and configure views
Master all standard and custom reports to analyze traffic, audience, and user behavior
Create and track conversion goals, conversion funnels, and key events
Effectively segment the audience and apply advanced filters
Set up e-commerce tracking and interpret its statistics
Leverage Google Tag Manager to enhance data collection
Build custom dashboards for decision-making

Program

Module 1Google Analytics Fundamentals & Installation

Presentation of web analytics and Google Analytics, explanation of the measurement model, account creation, selection of property and view parameters, tracking code installation on various CMS, concepts of property and view, verification and functionality testing, key initial reports to know.

Module 2Reading, Analyzing, and Customizing Reports

Exploration of standard reports: audience, acquisition, behavior, conversions. Use of dimensions and metrics. Implementation of advanced segments, filter creation, goal creation and tracking (macro and micro-conversions), custom event setup. Introduction to e-commerce tracking, conversion funnel configuration, in-depth analysis of traffic sources and campaigns (UTM).

Module 3Dashboards, Google Tag Manager, and Practical Cases

Creation of custom reports tailored to specific needs, introduction and hands-on with Google Data Studio for data visualization. Introduction to Google Tag Manager: principles, installation, and configuration of tags, triggers, and variables. Practical cases: marketing campaign analysis, e-commerce site conversion optimization, specific goal tracking, and custom dashboard setup. Performance evaluation and strategic recommendations.

Evaluation method

Skills validation quiz at the end of each day
Exercises and practical cases reviewed in groups
Issuance of a completion certificate at the end of the training

Learning method

Alternating presentations and live demonstrations on the Google Analytics interface
Case studies and hands-on workshops tailored to participants' professional contexts
Access to a course support platform, comprehensive documentation, and downloadable resources

Methods, materials and delivery

The Training: Mastering Google Analytics: Web Performance Analysis and Tracking program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Google Analytics: Web Performance Analysis and Tracking program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Google Analytics: Web Performance Analysis and Tracking program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

What can participants do after Training: Mastering Google Analytics: Web Performance Analysis and Tracking training?+

They can understand how Google Analytics works and its importance for tracking digital performance, know how to set up a Google Analytics account, install the tracking code, and configure views and master all standard and custom reports to analyze traffic, audience, and user behavior. Those are the stated objectives of the Training: Mastering Google Analytics: Web Performance Analysis and Tracking program at Intermediate level, checked by the end-of-session assessment.

What does the Training: Mastering Google Analytics: Web Performance Analysis and Tracking program cover, day by day?+

Day 1: Google Analytics Fundamentals & Installation. Day 2: Reading, Analyzing, and Customizing Reports. Day 3: Dashboards, Google Tag Manager, and Practical Cases. The Training: Mastering Google Analytics: Web Performance Analysis and Tracking program runs over 3 days, delivered on site.

How is Training: Mastering Google Analytics: Web Performance Analysis and Tracking training assessed?+

Assessment relies on skills validation quiz at the end of each day, exercises and practical cases reviewed in groups and issuance of a completion certificate at the end of the training. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Google Analytics: Web Performance Analysis and Tracking program, which an L&D team can file as evidence.

How much does Training: Mastering Google Analytics: Web Performance Analysis and Tracking training cost per participant?+

Training: Mastering Google Analytics: Web Performance Analysis and Tracking training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Training: Mastering Google Analytics: Web Performance Analysis and Tracking training take?+

3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Training: Mastering Google Analytics: Web Performance Analysis and Tracking training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Training: Mastering Google Analytics: Web Performance Analysis and Tracking training?+

Basic knowledge of the web and professional websites.

Is a certificate issued after Training: Mastering Google Analytics: Web Performance Analysis and Tracking training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Training: Mastering Google Analytics: Web Performance Analysis and Tracking training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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