Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Understand the key concepts of conversion rate and their business impact
- Analyze and interpret user behaviors using analytics tools
- Implement conversion rate optimization (CRO) strategies
- Use A/B testing and UX/UI audits to improve user journeys
- Deploy quick wins that are immediately effective on websites, landing pages, and conversion funnels
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1The Fundamentals of Conversion Rate
Definition of conversion rate, associated indicators, typical purchase cycles. Properly measure, track, and interpret your rates. Presentation of analysis tools (Google Analytics, Matomo). Introduction to user journeys and the conversion funnel concept.
Module 2Optimizing Page and Journey Performance
UX/UI audit of a website, identification of friction points, best practices for landing page design. Methods to simplify the user experience. Focus on the importance of call-to-actions, content hierarchy, and reassurance elements.
Module 3Tests and Advanced Conversion Optimization Strategies
Discovery and implementation of A/B testing, analysis of results. Advanced personalization strategies. Introduction to behavioral segmentation, remarketing, and follow-up emails. Analysis of real cases and practical workshops on optimizing e-commerce and B2B funnels.
Module 4Quick Wins & Operational Action Plan
Rapid deployment of high-impact actions: micro-copies, effective forms, mobile optimization. Checklists and templates for different types of sites. Development of a continuous optimization plan to ensure lasting improvement.
Module 5Implementation, Analysis, and Conversion Management
Building dashboards, selecting relevant KPIs, interpreting and communicating results. Organizing follow-up rituals. Final workshop: full site audit (real case study); presentation of individual action plans and personalized advice.
Evaluation method
- Case study throughout the training
- Evaluation quizzes at the end of each day
- Presentation of a personalized optimization plan on the last day
Learning method
- Alternating interactive sessions, demonstrations, and practical workshops
- Hands-on exercises on real or simulated websites
- Provision of structured materials (guides, checklists, dashboard templates, A/B test templates)
Methods, materials and delivery
The Training: Increase Your Conversion Rate: Advanced Strategies to Boost Your Web Results program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training: Increase Your Conversion Rate: Advanced Strategies to Boost Your Web Results program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training: Increase Your Conversion Rate: Advanced Strategies to Boost Your Web Results program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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