Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility

$3,465

  • 3 days
  • Onsite
  • 12 people max.
Ref: NYW974
12 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without SEO mastery, 75% of internet users ignore your site, viewing only Google's first page.

  • A mid-sized business loses an average of 45,000 € in annual revenue from lack of organic traffic, with optimization errors costing up to 20% fewer conversions.

  • Your competitors capture 92% of clicks, eroding your market share and threatening the survival of your business or career.

  • Every month without expertise, visibility collapses by an additional 15%, amplifying irreversible losses.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

SEO & organic search training objectives

  • Understand the fundamentals of SEO (natural search engine optimization)
  • Know how to perform a complete SEO audit of a website
  • Optimize content and technical structure to improve positioning
  • Master keyword research and on-page optimization
  • Develop a link-building strategy and track SEO performance

SEO & organic search curriculum: 3 modules over 3 days

Module 1 : SEO Fundamentals and Site Audit

Presentation of natural search engine optimization and its importance; Understand how search engines work (Google, Bing, etc.); Overview of ranking factors; Technical SEO audit: tags, indexing, sitemap, robots.txt, performance; Competitor analysis; Audit tools and analytics dashboard

Module 2 : On-page Optimization and Content Structuring

Keyword research and selection; Keyword integration into content and tags; Page structure (titles, subtitles, internal linking, URL); SEO-optimized writing; Implementation of structured data schema; Content quality monitoring (duplicate content, cannibalization, etc.)

Module 3 : Off-page Strategy, Link Building, and Performance Tracking

Link building strategies (acquisition and management of backlinks); Reputation and social signals; Google penalty risks and best practices; SEO performance tracking: Google Analytics, Search Console, key indicators; Setting up technical and editorial monitoring; Concrete case studies and practical exercises

How SEO & organic search skills are assessed

  • Multiple-choice quiz and case study at the end of the training
  • Continuous evaluation through practical exercises and audit analyses
  • Real-life simulation exercise (synthetic audit)

How the SEO & organic search course is taught

  • Alternation between theoretical input, demonstrations, and practical cases
  • Conduct an SEO audit on the participant's site or a case study
  • Interactive workshops and personalized exchanges
  • Course materials, optimization guides, and monitoring resources provided

SEO & organic search training: access and practical arrangements

The Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your SEO & organic search training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

SEO & organic search: frequently asked questions

What can participants do after Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training?+
They can understand the fundamentals of SEO (natural search engine optimization), know how to perform a complete SEO audit of a website and optimize content and technical structure to improve positioning. Those are the stated objectives of the Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility program cover, day by day?+
Day 1: SEO Fundamentals and Site Audit. Day 2: On-page Optimization and Content Structuring. Day 3: Off-page Strategy, Link Building, and Performance Tracking. The Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility program runs over 3 days, delivered on site.
How is Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training assessed?+
Assessment relies on multiple-choice quiz and case study at the end of the training, continuous evaluation through practical exercises and audit analyses and real-life simulation exercise (synthetic audit). Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility program, which an L&D team can file as evidence.
How much does Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training cost per participant?+
Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training?+
Basic knowledge of website management or digital marketing.
Is a certificate issued after Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Mastering Natural Search Engine Optimization to Boost Your Site's Visibility training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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