Training LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads

$3,465

  • 3 days
  • Onsite
  • 12 people max.
Ref: QNX749
12 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of LinkedIn Ads in B2B, 70% of campaigns produce unqualified leads, wasting an average of 8 000 € per month in ineffective ad budgets.

  • Each targeting or optimization error generates 15 hours of unnecessary work for sales teams, blocking growth and increasing acquisition costs by 40%.

  • Companies stagnate, losing 25% of market share to agile competitors, at the risk of layoffs for marketing managers and bankruptcies for SMEs.

  • Every month without expertise, your opportunities evaporate.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,841 programs · 25 countries

  • Aptar
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  • Equans
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  • Microsoft

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

LinkedIn Ads training objectives

  • Understand the functioning and advertising ecosystem of LinkedIn
  • Know how to create, set up, and manage effective LinkedIn Ads campaigns
  • Define and refine B2B target audiences
  • Optimize budgets and bids for better ROI
  • Analyze and measure the performance of LinkedIn Ads campaigns

LinkedIn Ads curriculum: 3 modules over 3 days

Module 1 : Fundamentals of LinkedIn Ads and B2B Strategies

Presentation of the LinkedIn Campaign Manager platform, major differences with other platforms (Google, Facebook). Understand the advertising formats (Sponsored Content, Message Ads, Dynamic Ads, Text Ads). Define advertising objectives on LinkedIn (awareness, engagement, lead generation). Examples of effective B2B strategies.

Module 2 : Campaign Creation and Optimization

Step-by-step campaign creation. Audience setup (job functions, sectors, company sizes, remarketing). Writing and designing impactful ads adapted to the LinkedIn audience. A/B testing of visuals and messages. Setting up budgets and bids: strategies and optimization tips.

Module 3 : Performance Measurement and Advanced Techniques

Using LinkedIn analysis tools to track key indicators (CPL, CTR, conversion rate, cost per form submission, etc.). Reading and interpreting reports, setting up custom dashboards. Advanced optimization: continuous adjustments, retargeting, integration with CRM and marketing automation tools. Case study and feedback on real campaigns. Development of a personalized action plan.

How LinkedIn Ads skills are assessed

  • Practical case study: define, create, and optimize a fictional LinkedIn Ads campaign with a report to submit at the end of the training
  • Quiz to validate learning at the end of each day

How the LinkedIn Ads course is taught

  • Interactive courses and live demonstrations on Campaign Manager
  • Numerous practical workshops and discussions on participants' challenges
  • Complete course materials and operational checklist provided

LinkedIn Ads training: access and practical arrangements

The Training LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your LinkedIn Ads training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

LinkedIn Ads: frequently asked questions

What can participants do after LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training?+
They can understand the functioning and advertising ecosystem of LinkedIn, know how to create, set up, and manage effective LinkedIn Ads campaigns and define and refine B2B target audiences. Those are the stated objectives of the LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads program at Intermediate level, checked by the end-of-session assessment.
What does the LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads program cover, day by day?+
Day 1: Fundamentals of LinkedIn Ads and B2B Strategies. Day 2: Campaign Creation and Optimization. Day 3: Performance Measurement and Advanced Techniques. The LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads program runs over 3 days, delivered on site.
How is LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training assessed?+
Assessment relies on practical case study: define, create, and optimize a fictional LinkedIn Ads campaign with a report to submit at the end of the training and quiz to validate learning at the end of each day. Learni issues a completion certificate together with the individual assessment report at the end of the LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads program, which an L&D team can file as evidence.
How much does LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training cost per participant?+
LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training?+
Basic knowledge of digital marketing and LinkedIn usage.
Is a certificate issued after LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for LinkedIn Ads: Mastering B2B Advertising and Generating Qualified Leads training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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