🎁Summer IT — 5% off all our courses all summer long.Get the offer →
Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

1 seat held for the next session

30:00Held for another

Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

← Back

Training Honeycomb - Optimizing Advanced SEA Observability

Ref: QKI267
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

Share in 2 clicks

Trusted by — schools, companies and industrial groups
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Every program built with a dedicated engineer
OpenAI
Anthropic
Mistral AI
NVIDIA
Google
Amazon Web Services
Microsoft Dynamics 365
Salesforce
ServiceNow
SAP
Oracle
Cisco
Fortinet
Palo Alto Networks
Aruba
VMware
Red Hat
Databricks
Snowflake
OVHcloud
Notion
AMD
Apple
OpenAI
Anthropic
Mistral AI
NVIDIA
Google
Amazon Web Services
Microsoft Dynamics 365
Salesforce
ServiceNow

Learning objectives

  • Master advanced Honeycomb queries to analyze advertising campaign performance in real-time
  • Develop custom dashboards optimizing ROI for Google Ads and Facebook Ads in business settings
  • Implement observed retargeting via Honeycomb to boost professional conversions
  • Configure proactive alerts on SEA anomalies, enhancing certifiable skills
  • Optimize advertising data pipelines with Honeycomb, accelerating strategic decisions
  • Design high-cardinality explorations for precise diagnostics in online advertising
  • Deploy Honeycomb integrations with SEA tools, certifying professional expertise
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Imed BEN AMOR
Imed BEN AMOR

Learni trainer · Development expert

73%productivity gap
×3cost of inaction

Program

Module 1Advanced Honeycomb Queries: Exploring SEA Datasets (Google Ads, Retargeting Metrics)

Dive into Bubble Up and Breakdown queries to dissect advertising logs, analyze high-cardinality datasets from Google Ads and Facebook Ads campaigns through practical exercises on real business cases, configure custom explorations to identify retargeting bottlenecks, produce actionable reports optimizing SEA budgets, while integrating Honeycomb methods for immediate data-driven decisions.

Module 2Honeycomb Dashboards & Visualizations: Real-Time Advertising Monitoring (Facebook Ads, Alerts)

Create dynamic Honeycomb dashboards tracking SEA KPIs such as CTR and ROAS on Google Ads, integrate Heatmap visualizations for Facebook Ads retargeting with live data, conduct hands-on exercises on real business scenarios, test automated alerts on budget anomalies, generate exportable deliverables for executive reporting, mastering Honeycomb tools for advanced professional observability.

Module 3Honeycomb Integrations & Pipelines: SEA Deployment (Retargeting, Distributed Traces)

Integrate Honeycomb with Google Ads and Facebook Ads APIs for end-to-end observability pipelines, implement distributed traces on retargeting flows via practical remote exercises, analyze cross-campaign correlations to optimize conversions, configure Honeycomb SDK in simulated production environments, produce scalable architectures for businesses, enhancing certifiable skills in online advertising.

Module 4Honeycomb Optimization & Projects: Advanced Retargeting Cases (Google Ads, Certifying Projects)

Optimize Honeycomb queries for massive SEA scaling, apply to real retargeting projects on Google Ads and Facebook Ads with ROI focus, develop predictive models via advanced explorations, review business failure cases for actionable lessons, conclude with a final deliverable certifying project integrating full-stack Honeycomb for advertising observability mastery.

Evaluation method

  • Daily interactive quizzes on Honeycomb queries and dashboards
  • Real SEA case studies with personalized feedback
  • Final certifying project: optimization of observed retargeting campaign

Learning method

  • Hands-on methods with live Google Ads and Facebook Ads datasets
  • Practical exercises in small groups (max 10 participants)
  • Post-training access to Honeycomb platform for consolidation
  • Individual remote coaching for rapid upskilling

Methods, materials and delivery

The Training Honeycomb - Optimizing Advanced SEA Observability program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Honeycomb - Optimizing Advanced SEA Observability program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Honeycomb - Optimizing Advanced SEA Observability program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Honeycomb - Optimizing Advanced SEA Observability training cost?+
The individual price is $4,620 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training Honeycomb - Optimizing Advanced SEA Observability training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of observability basics (logs, metrics, traces), experience in SEA (Google Ads, Facebook Ads), knowledge of SQL and high-cardinality datasets
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

Your professional training, anywhere

Let's build
your next
program.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available