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Training: Mastering Google Tag Manager: From Initiation to Advanced Tag Management

Ref: BCK502
8 people max.
From $3,465 HT / per person
On-site on request · +$540 with certification exam
3 days
Remote

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Microsoft
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Learning objectives

  • Understand the logic and benefits of Google Tag Manager (GTM)
  • Install and configure GTM on a website
  • Create, configure, and trigger tags, variables, and triggers
  • Implement custom tracking without systematic developer involvement
  • Essential trackers: Google Analytics 4, Google Ads, social media pixels, custom events
  • Control the quality and reliability of collected data
  • Manage security and governance of the GTM workspace
  • Optimize the organization and documentation of containers
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Fundamentals and Getting Started with Google Tag Manager

Presentation of tags, variables, and triggers. GTM installation on various CMS. Interface analysis and understanding of the tag lifecycle. Use of environments and access rights management. First simple triggers: page views, basic clicks. Best practices for documentation.

Module 2Customizing Tracking and First Advanced Scenarios

Detecting and tracking custom events (button clicks, scroll, engagement). Setting up custom variables, macros, RegEx. Integrating and configuring Google Analytics 4 via GTM. Creating e-commerce tags and dynamic value management. Ensuring data consistency between GA/GTM. Using Debug mode. Implementing basic GDPR consent via GTM.

Module 3Advanced Management, Optimization, and Security in GTM

Implementing complex tags: Facebook/Meta pixels, Google Ads, other advertising platforms. Multi-domain tracking, cross-domain tracking. Tagging plan optimization techniques: naming conventions, versioning, advanced documentation. Security, debugging, access management, and publishing. Simulating a complete project: client brief, implementation, testing. Tips for working independently and avoiding common errors.

Evaluation method

  • Multiple-choice quiz to validate learning at the end of the course
  • Technical case study to solve independently
  • Practical workshops and exercises throughout the training

Learning method

  • Theoretical input with concrete examples
  • Step-by-step demonstrations on real environments
  • Progressive practical cases on a test site
  • PDF course materials, documentation templates, testing checklists

Methods, materials and delivery

The Training: Mastering Google Tag Manager: From Initiation to Advanced Tag Management program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Google Tag Manager: From Initiation to Advanced Tag Management program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Google Tag Manager: From Initiation to Advanced Tag Management program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training: Mastering Google Tag Manager: From Initiation to Advanced Tag Management training cost?+
The individual price is $3,465 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training: Mastering Google Tag Manager: From Initiation to Advanced Tag Management training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic digital knowledge, elementary HTML notions, and understanding of website functionality.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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