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Training: Mastering Claude: Generative AI Applied to SEO Writing

Course created on July 27, 2026Updated on October 5, 2026

On quote$2,310

2 days
Onsite
8 people max.

Request a quote See the program

Ref: WYC839

8 people max.

On quote$2,310

In-company rate: on quotefrom $4,190 for the whole team

On-site and certification exam on quote

2 days

Onsite

Don't let this gap widen

Why this program matters

Without mastering generative AI applied to SEO writing, your content remains time-consuming and under-optimized, stalling any digital strategy.
An agency loses an average of 25 hours per week per writer, or 50 000 € annually in wasted productivity for a team of 5 people.
70 % of poorly generated content incurs Google penalties, resulting in a 40 % drop in organic traffic and thousands of euros in lost revenue monthly.
Your competitors multiply their output by 5 and seize top SERP positions, jeopardizing your career and business growth.

Trusted by — schools, companies and industrial groups

25,718 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Understand how Claude AI works and its specificities
Know how to interact effectively with Claude to generate SEO-optimized content
Master advanced prompting for generating complex texts
Integrate Claude into a collaborative editorial workflow
Ensure the quality, originality, and compliance of generated content
Optimize publication and SEO performance tracking with texts produced by Claude

Program

Module 1Introduction to Claude and its fundamentals

Presentation of Claude in the generative AI ecosystem, differences with other models, operating principles, use cases in writing, reflection on ethical issues.

Module 2Prompting and SEO content generation

Development of simple and advanced prompts, structuring editorial briefs for Claude, best practices for SEO article writing, generation of meta tags and catchy titles.

Module 3Automation, personalization and analysis

Integrate Claude into workflow (tools/platforms), personalization according to editorial guidelines, anti-plagiarism check and quality control, human/AI comparative analyses, tracking of generated content SEO performance.

Evaluation method

Multiple-choice quiz to validate knowledge at the end of each day
Real-life situation: brief to Claude then detailed optimization
Correction of productions and personalized feedback

Learning method

Lectures and live demonstrations
Progressive practical exercises
Mini SEO writing projects with Claude
Detailed pedagogical support delivered for each module

Methods, materials and delivery

The Training: Mastering Claude: Generative AI Applied to SEO Writing program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Claude: Generative AI Applied to SEO Writing program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Claude: Generative AI Applied to SEO Writing program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

What can participants do after Training: Mastering Claude: Generative AI Applied to SEO Writing training?+

They can understand how Claude AI works and its specificities, know how to interact effectively with Claude to generate SEO-optimized content and master advanced prompting for generating complex texts. Those are the stated objectives of the Training: Mastering Claude: Generative AI Applied to SEO Writing program at Intermediate level, checked by the end-of-session assessment.

What does the Training: Mastering Claude: Generative AI Applied to SEO Writing program cover, day by day?+

Day 1: Introduction to Claude and its fundamentals. Day 2: Prompting and SEO content generation. Day 3: Automation, personalization and analysis. The Training: Mastering Claude: Generative AI Applied to SEO Writing program runs over 2 days, delivered on site.

How is Training: Mastering Claude: Generative AI Applied to SEO Writing training assessed?+

Assessment relies on multiple-choice quiz to validate knowledge at the end of each day, real-life situation: brief to Claude then detailed optimization and correction of productions and personalized feedback. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Claude: Generative AI Applied to SEO Writing program, which an L&D team can file as evidence.

How much does Training: Mastering Claude: Generative AI Applied to SEO Writing training cost per participant?+

Training: Mastering Claude: Generative AI Applied to SEO Writing training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Training: Mastering Claude: Generative AI Applied to SEO Writing training take?+

2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Training: Mastering Claude: Generative AI Applied to SEO Writing training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Training: Mastering Claude: Generative AI Applied to SEO Writing training?+

Basics of web writing and good knowledge of SEO.

Is a certificate issued after Training: Mastering Claude: Generative AI Applied to SEO Writing training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Training: Mastering Claude: Generative AI Applied to SEO Writing training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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