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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de l’optimisation du taux d’ouverture, 69% des emails marketing restent ignorés, sabordant vos campagnes dès le départ.
Une entreprise perd en moyenne 42% de son ROI potentiel, soit jusqu’à 25 000 € annuels sur un budget emailing standard de 100 000 €.
Ce fiasco expose votre marque à une érosion accélérée de la base clients et compromet votre crédibilité auprès des prospects.
Chaque mois sans compétences adaptées, vos concurrents captent les opportunités que vous laissez filer.
The Optimiser le Taux d’Ouverture de vos Campagnes Emailing : Stratégies et Bonnes Pratiques training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Optimiser le Taux d’Ouverture de vos Campagnes Emailing : Stratégies et Bonnes Pratiques training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Optimiser le Taux d’Ouverture de vos Campagnes Emailing : Stratégies et Bonnes Pratiques training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation du taux d’ouverture : définitions et calculs. Étude des enjeux pour la délivrabilité et la performance des campagnes. Analyse des facteurs clés influençant le taux d’ouverture : qualité de la base, fréquence, moment d’envoi, objets d’emails, expéditeur. Focus sur les bonnes pratiques pour optimiser l’objet, le pré-header et le nom d’expéditeur. Techniques de segmentation et personnalisation de l’audience pour booster l’intérêt des destinataires. Cas pratiques : relecture et optimisation d’objets d’emails, rédaction de pré-headers efficaces, paramétrage de campagnes tests. Introduction à la mesure, aux outils statistiques et aux KPIs principaux (ouvertures uniques, totales, taux de réactivité). Mise en place d’A/B testing pour identifier les éléments déclencheurs. Analyse des résultats, interprétation des données, adaptation des futures campagnes. Plan d’action pour améliorer durablement le taux d’ouverture.
Target audience
Responsables marketing, chargés de communication, entrepreneurs, toute personne souhaitant améliorer la performance de ses campagnes emailing
Prerequisites
Connaissance de base en emailing ou gestion de campagnes d’emails
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