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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Creating an Effective Communication Plan for Businesses: Strategies and Best Practices training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Creating an Effective Communication Plan for Businesses: Strategies and Best Practices training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Creating an Effective Communication Plan for Businesses: Strategies and Best Practices training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition and roles of a communication plan. Identification of internal and external stakeholders. Understanding the stakes: reputation, coherence, alignment with business strategy. Introduction to competitive intelligence, internal and external diagnosis (SWOT, PESTEL) applied to business communication.
Define SMART objectives. Segment and prioritize targets. Draft key messages. Build storytelling and choose media. Select appropriate channels (press, social networks, events, web, print). Planning methodology (calendar, retroplanning). Prepare the forecast budget. Integrate an effective multichannel strategy.
Operational management: launching actions, team management, collaborative tools. Anticipate and manage risks and crisis situations. Set up key performance indicators (KPIs), monitoring and reporting tools. Qualitative and quantitative evaluation methods (press coverage, analytics, surveys, ROI). Adapt and adjust the communication plan.
Target audience
Communication managers, marketing officers, project managers, entrepreneurs, anyone required to develop and manage a communication plan
Prerequisites
Basic knowledge in communication or marketing recommended
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